2013 NCW Coordinator Webinar

We will start momentarily at 2pm ET

Contact ACS Webinars™at [email protected]

1

Have Questions? Use the Questions Box!


2

National Chemistry Week Coordinator Training Webinar

George Heard, Chair ACS Committee on Community Activities

Nancy McCormick-Pickett 3 ACS Office of Public Affairs

LIVE INTERACTIVE LEARNING @ YOUR DESKTOP

“Energy: Now and Forever!”— National Chemistry Week Resources for High and Middle School Science Presented by: Michael Tinnesand and Tracy Halmi Thursday, September 19, 2013

6:30 p.m. - 8:00 p.m. Eastern time

NCW Illustrated Poem Contest As part of National Chemistry Week the ACS is sponsoring an illustrated poem contest for students in kindergarten – 12th grade. The contest is focused on “Where’s the Chemistry?” Participants are encouraged to illustrate concepts related to the energy theme. Haiku Limerick Ode ABC poem Free Verse End Rhyme Blank Verse Sonnet

Deadline November 1, 2013! 5

Cassie Kiewiet, 11th Grade Kalamazoo Local Section

National Chemistry Week 2013

National Chemistry Week 2013



8

NCW 2013 Theme and Resources Dr. George L. Heard, Chair ACS Committee on Community Activities • Associate Professor of Chemistry, UNC Asheville

• NCW Coordinator for Western Carolinas Local Section • Co-chair 2013 National Chemistry Week Theme Team Contact: [email protected]

American Chemical Society

9

National Chemistry Week Fourth Week in October 2008:

Having a Ball with Chemistry

2009:

Chemistry – It’s Elemental!

2010:

Behind the Scenes with Chemistry

2011:

Chemistry – Our Health, Our Future!

2012:

Nanotechnology – The Smallest BIG Idea in Science!

2013: 2014:

Energy: Now and Forever!

The Sweet Side of Chemistry – Candy

10

Energy: Now and Forever! Complements the 2011 International Year of Chemistry Quarter 2 Theme:

Energy – It’s Everywhere!  Focus on Alternative Energy  Provide activities and articles encompassing a wider range of energy sources  Balance between traditional and alternative energy sources

Use the energy theme in your outreach  Make the connection between chemistry and energy  Discuss the balance of renewable and non-renewable energy sources  Inform about energy concerns in society  Hands on activities that generate energy

Highlights from Celebrating Chemistry  Articles Energy – Now and Forever! George Heard Turning Sand into $and Richard De Souza-Machado Keep Us Warm and Get Us Moving! Marilyn Duerst BioMass into BioEnergy Ronald D’Amelia Nuclear Energy Powers Much of America Ronald D’Amelia 13

Highlights from Celebrating Chemistry Hands-on Activities Pinwheel Candle Thermal Energy

14

Meg A. Mole Interviews Features a chemist who works on new technologies to be used in energy production and use.  Michelle Buchanan Oak Ridge National Laboratory  Michael Heben University of Toledo  Esther Takeuchi State University of New York at Buffalo

15

Supplementary Materials  NCW PowerPoint Presentations  Electronic Resource list  Activities, games, and puzzles

16

Outreach Activity  Fermentation in a Bag

http://www.glbrc.org/sites/default/files/Fermentation_In_A_Bag.pdf 17

NCW 2013 Community Event Battery Recycling All batteries, even rechargeable batteries, eventually stop working. Since batteries contain certain metals that can be toxic to the environment, they shouldn't be thrown out. Start a battery collection service in our community:  Start your recycling campaign with a goal.  Setup a collection location with an appropriate receptacle to collect batteries.  Try not to use paper or cardboard. Label the container “Battery Recycling”.  Once the drive is over, collect batteries and battery-containing devices such as cell phones and separate them by type.  Once you've collected them, take them to a local recycling facility. Stores that sell electronics may also collect used batteries.

18

Tools for Event Coordinators www.acs.org/ncw

What resources are available to help your local section plan NCW outreach events?  Celebrating Chemistry

 Insurance

 Safety information

 PR/fundraising

 Activity lists

 Get the microphone

19

Tools for Event Coordinators This page also contains:  NCW 2013 Fact Sheet  Photo Release Forms  Event Insurance Information  Sample Participant Surveys

20

NCW Illustrated Poem Contest As part of National Chemistry Week the ACS is sponsoring an illustrated poem contest for students in kindergarten – 12th grade. The contest is focused on “Where’s the Chemistry?” Participants are encouraged to illustrate concepts related to the energy theme. Haiku Limerick Ode ABC poem Free Verse End Rhyme Blank Verse Sonnet

Cassie Kiewiet, 11th Grade Kalamazoo Local Section

Deadline November 1, 2013! 21

Outreach Materials

Materials will be available at: www.acs.org/outreach

22

Reporting and Evaluating Success  Event Participant Survey  Volunteer Experience Survey  Local Section Annual Reporting and ChemLuminary Nominations

Event Participant Survey  Designed for the target attendee age range  Five questions on experience, three questions on demographics  Optional free response question to help tailor your event  Available in English and Spanish  Email [email protected] to create a link or download the paper survey at the coordinators page

Volunteer Experience Survey Volunteers – we want to hear from you!  CCA would like to know more about the experience as a volunteer  Results from this survey will be used to guide CCA as to how best to recognize and assist volunteers  Look for a link in your email to participate in this survey

ChemLuminary Nominations FORMS Annual Reporting  First, enter your NCW as an “Event, Activities and Meeting”  Enter the ChemLuminary Award Nominations Access to Forms may be requested from the Local Section Chair.

NCW 2013 Chemluminary Award Categories

2013 Award Categories  Outstanding Community Involvement in National Chemistry Week  Outstanding NCW Event for a Specific Audience

 Best High School ChemClub NCW Event  Best Student Member NCW Event  Outstanding On-Going NCW Event

 Most Creative NCW Celebration Using the Yearly Theme

American Chemical

28

Keys to being a Winner  Do the activity with the ACS spirit  Complete the nomination on the annual report, making sure you answer all of the questions completely. The more information you give us the better your chance of winning the ChemLuminary Award.  Remember: You are a winner just by participating in NCW! American Chemical

29

Sample Evaluation Rubric Outstanding Community Involvement in NCW Recognizes a local section that generates the greatest amount of community participation in NCW Criteria

Some Examples

Groups Reached

Schools, libraries, scout troops

Variety of Programming

Lectures, hands-on activities, contest

Creativity and Innovation

New and unique activities, demos, etc

Volunteer Involvement and Collaboration

High schools, LS members, companies

Publicity

Newspapers, flyers, websites

Geographical Reach

Number of communities involved; geographic area covered

American Chemical

30

Technology for Event Promotion  Consider including your event on the ACS Member Network  You’ll get a stable URL for your event which can be sent out to other social media (Facebook, Twitter…)  Your event can be included in RSS feeds in ACS Local Section websites  Events on the ACS Member Network can be viewed by visitors who are not members of the ACS Member Network

http://www.acs.org/outreach

Publicize Your NCW Events: How to draw a crowd and generate headlines •Nancy McCormick-Pickett, Manager, Strategic Communications, Society Communications, ACS Office of Public Affairs – Member public relations programs

– Public relations support for Society programs (NCW, CCED, Kids & Chemistry) – ACS Brand implementation and Chemistry Ambassadors program •Contact Information: [email protected]


33

Publicize Your NCW Events What we’ll cover

• Make your event newsworthy – PR Guidebook (www.acs.org/lspr)

• Get the media’s attention

• Don’t leave a good story to chance—Make it happen • Other ways to draw a crowd


34

Publicize Your NCW Events: Make your event newsworthy • Think ahead—is your event worthy of news coverage? – Will the public be interested? Kids? Adults? – What ‘visuals’ can you promise to a reporter? What photo opportunities?

– Will the event be open to the public? Free or fee? – Is it accessible to the news media? American Chemical Society

35

Publicize Your NCW Events: Get the media’s attention

• Contact the news media for both pre- and post-event news coverage – Templates at: www.acs.org/lspr – Know your 5 W’s – Have a PR Chair? Engage them!

– Have a PR office at your institution? They may be willing to help!


36

Publicize Your NCW Events: Make it happen • Don’t leave a good story to chance—Make it happen! – Designate an articulate, passionate spokesperson in advance

– Have prepared messages to communicate the value of chemistry in everyday life, the community, the nation, – Facilitate access to good photos, interviews, reporter involvement


37


38

Publicize Your NCW Events: Northeast Tennessee Local Section


39

Publicize Your NCW Events: Other ways to reach out and draw a crowd • Reach Out – Flyers, newsletters, Websites of LS, universities, companies, museums, schools, libraries, other venues in the community – Facebook, Twitter? Blog? Before/during/after – Think about the audience you’re after—how and where do they get their information?


40

Publicize Your NCW Events:

Other ways to reach out – promote free resources through the media Landmarks Lesson Plans •

Inquiry-based student activities designed for use in high school chemistry and history lesson planning

•

Based on material from the ACS National Historic Chemical Landmarks program

•

Lessons, reading materials, videos and student activities designed as ready-to-go lessons,

•

Easily implemented by a chemistry teacher or his/her substitute, to supplement a unit of study.

www.acs.org/landmarks/lessonplans


41


Other ways to reach out – promote free resources through the media

• Interview volunteers about their best NCW experiences

• http://bit.ly/Nojghe • Capture the kids’ and parents’ excitement at your events


42


Other ways to reach out – promote free resources through the media •

For grades 5 – 7

•

On request will send free copies – up to two boxes to local sections

•

Additional copies available for free at ACS store www.acs.org/store

•

Digital version online at www.acs.org/chemistryambassadors


43

Generate your own headlinesFourth graders enjoy chemistry • After all that, no press? – Provide pictures you took to the media, with descriptive captions and your message. Be timely! – Show excitement, action, people enjoying chemistry!


44


45


National Chemistry Week Coordinator Training Webinar

George Heard, Chair ACS Committee on Community Activities

Nancy McCormick-Pickett 46 ACS Office of Public Affairs

LIVE INTERACTIVE LEARNING @ YOUR DESKTOP

“Energy: Now and Forever!”— National Chemistry Week Resources for High and Middle School Science Presented by: Michael Tinnesand and Tracy Halmi Thursday, September 19, 2013

6:30 p.m. - 8:00 p.m. Eastern time

Any Questions? • Just email or look us up on the web at www.acs.org/ncw • email: [email protected]


48

2013 NCW Coordinator Webinar

Recommend Documents