A.GALLUP..REPORT Shows More than 7 out of 10 women want a M i c t i o n cleaner... and Pine Oil does the job The French say "Cherchez la femme"—("Seek out the woman" and you'll have the answer). We asked The Gallup Organization, Inc., to do just t h a t in an effort to determine women's attitudes toward home cleaners. You'll find one of their inter esting reactions detailed on the opposite page. It shows t h a t 7 2 % of all women interviewed wanted a triple-action cleaner. We can show you how Pine Oil fills the bill.
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CLEANING ACTION—"Ask a silly question, get a silly answer." We asked women what they wanted in a household cleaner. Of course they answered real clean ing action. As part of your formulation, Pine Oil adds a definite emulsifying action for better cleaning action. Pine Oil-based cleaners remove dirt . . . prevent its redepositing on the surface.
DISINFECTANT—Today's women know that a clean look is not necessarily a sign of complete cleanliness. A cleaner with a high percentage of Pine Oil will kill germs of many communicable diseases. That's another reason for incorporating Pine Oil in your formulation.
DEODORANT—Women want more than the knowl edge that something is clean. They want a lingering pleasant fragrance that tells everyone else of their fastidi ousness. Again Pine Oil fills the bill. A Gallup Survey reports that an overwhelming percentage of women favor the odor of pine.
Xaral Stores Department
HERCULES
POWDER,
COMPANY
IMCOOPOOATCO
Hercules Tower, 910 Market Street, Wilmington .9,9, Delaware
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