A New Approach in Promoting Analytical Chemistry - ACS Publications

57 Post St. LOS ANGELES 5, Calif. 422 South ... An experimental program, sponsored by the Analytical Division of. ACS in honor of the 25th Anniversary...
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ANALYTICAL CHEMISTRY

EDITORIAL

March 1963, Vol. 35, No. 3 ANALYTICAL CHEMISTRY Director of Publications, Applied Journals, ACS, Richard L. Kenyon Director of Business Operations, Applied Jour­ nals, ACS, Joseph H. Kuney Executive Assistant to the Director of Publica­ tions, Applied Journals, ACS, Rodney N . Hader Assistant to the Director of Publications for Editorial Development, Applied Journals, ACS, WilliamQ.Hull Director of Editorial Research, Applied Jour­ nals, ACS, Robert F. Gould Editor, LAWRENCE T. HALLETT

EDITORIAL HEADQUARTERS Washington 6, D. C. 1155 Sixteenth St., N.W. P h o n e : REpublic 7-3337 Teletype WA 23 Associate Editors: G. Gladys Gordon, Sue M . Solliday Assistant Editor: Virginia E. Stewart Editorial Assistant: Josephine Pechan Editorial Reference: Barbara A. Gallagher Production Staff-Washington Joseph Jacobs (ArtDirector) John V. Sinnett (Art) Production Staff-Easton, Pa. 20th and Northampton Sts. Associate Editor: Charlotte C. Sayre Assistant Editor: Elizabeth R. Rufe

REGIONAL EDITORIAL BUREAUS Eastern Manager: Walter S. Fedor (New York) N E W YORK 17, Ν. Y. 733 Third Ave. P H I L A D E L P H I A 3, Pa. 1725 Pennsylvania Blvd. P I T T S B U R G H 30, Pa. 530 William Penn Place Midcontinent and Western Manager: Arthur Poulos (Chicago) CHICAGO 3, 111. 36 South Wabash Ave. CLEVELAND 14, Ohio 1367 East Sixth St. SAN FRANCISCO 4, Calif. 57 Post St. LOS ANGELES 5, Calif. 422 South Western Ave. HOUSTON 2, Tex. 1121 Walker St. Washington Southeastern WASHINGTON 6, D. C. 1155 Sixteenth St., N.W. European F R A N K F U R T / M A I N , West Germany 32 Grosse Bockenheimerstrasse LONDON, W. 1, England 77 South Audley St.

A N e w Approach in Promoting Analytical Chemistry Γ^ HOUSING YOUB LIFE'S WORK is too often a matter of chance as most of us can testify. As an undergraduate the opportunity to understand the requirements in a specific field is rather limited. The personality of a professor may arouse interest or permanently prejudice one's ideas about certain fields of science. An experimental program, sponsored by the Analytical Division of ACS in honor of the 25th Anniversary of the Student Affiliates will take place at the Los Angeles National Meeting (see page 44 A). This halfday session will give undergraduate students a chance to present some of their work and then to hear some well known chemists talk of the various analytical specialties. We have many talented speakers in analysis and many of them, fortunately, have agreed to participate in the presentation. Breathing life and personality into chemistry can stimulate latent interest in students and help them intelligently crystal­ lize a decision to go into graduate study or enter directly into indus­ trial research. As a counteraction to curriculum changes which many feel are deemphasizing analysis, the proposed plan at Los Angeles merits consider­ ation for its possible inclusion at the local or regional meeting level.

Contributing Editor: R. H. Müller Advisory Board: R. N. Adams, G. H. Ayres, J. E. Barney I I , E. C. Dunlop, J. C. Giddings, R. F . Goddu, P . B . Hamilton, H . V. Malmstadt, M. L. Moss, J. D. Neuss, W. H. Reinmuth, L. B . Rogers, Irving Shain Sidney Siggia, J. K. Taylor Advertising Management R E I N H O L D PUBLISHING CORP. (for Branch Offices, see page 166 A) VOL. 35, NO. 3, MARCH 1963

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