A sense of evolvement At Celanese, we try to keep our thinking
flexible
enough to see the advantages of a new idea . . . our
makes over fifty products, at four different locations, from the same basic material.
chemical disciplines sharp enough to prune away the
W e judge a new chemical on its flexibility in meet-
impractical. We know that an educated pipedream may
ing present and future market needs. And judge our
evolve into a new chemical or process improvement.
operating facilities on their capacity to produce as
Combining imagination with innovative skill helps us meet changing markets. W e grow in usefulness to
manv and varied chemicals as possible. There is a time to dream. And a time to grow.
our customers by tempering long range plans with
Celanese is doing both. To the benefit of our cus-
flexibility. In acetyl chemistry, for example, Celanese
tomers and stockholders.
CHEMICAL
cdanese®
COMPANY
