Λ Vitally Important
Announcement
for Chemical and Equipment Firms doing business here and abroad The American Chemical
Che??iical Society will bring out the ONLY Trade Magazine
Published
in A?nei~ica: The ne*w
INDUSTRIAL AND ENGINEERING CHEMISTRYStarting July, IÇS9 lllllllilllillllllillilllllllllllllllllllllllllllillllllllllllllilllllllllllllllllillH
Industrial and Engineering Che?nistry is the only chemical publication edited for chemical specialists in the vital area of D e s i g n , Development and Research. I/EC—Iriieniationctl ïs an unprecedented opportunity for advertisers to pin-point their advertising t o the chemical specialists—chemists and chemical e n g i n e e r s — w h o will design the processes and build the plants for the b o o m i n g chemical industry abroad.
Ô^C^MJ^ DIRECTOR O F PUBLICATIONS A m e r i c a n Chemical Society, Washington, D . C. iiiiiiiiiiiiiiiiiiiiiiiim
W
I T H the tremendous growth and expansion of the chemical industry in America and t h r o u g h o u t t h e world, and the vital strategic i m p o r t a n c e of pushing American trade overseas, it would seem inconceivable that n o international chemical trade and technical magazine is currently b e i n g published in this country. B u t such has been t h e case—up to now.
Inte?~nationaI
Γ
Yet the need for such an advertising m e d i u m h a s become m o r e and m o r e acute, as American foreign trade has g r o w n m o r e and more desirable. An International Advertising Association survey showed, for example, that in t h e year 1956 around $478,000,000 was spent in foreign advertising by 3600 representative firms d o i n g business abroad. Yet, the largest share of this huge budget, 24% ivas allocatedto foreign-published'magazines and trade publications—and only 3% to ivhate ver small specialized "vertical" foreign trade journals were published in all fields in this country during thai year. O b v i o u s l y , then, t h e need for an international chemical magazine published here and circulated abroad is very real indeed. The ivonder is that nobody got around to doing it long ago.
International
proved. It is here that chemicals, equipment and instruments are picked for use in the full-scale plant. I/EC publishes more editorial on D e sign, D e v e l o p m e n t and Research than all other U . S. technical chemical p u b lications c o m b i n e d . It is t h e clearing house for the latest in chemical and engineering technology. That a c c o u n t s for t h e ever-increasing need for I/EC—International in every country in t h e world. T h a t accounts for the fact t h a t I/EC—International will have the largest circulation of any international technical chemical publication. T o get your slice of the b o o m i n g growth of the foreign chemical industry, m a k e sure you reach the key chemical specialists abroad in Design, D e velopment and Research by advertising in 11 EC—International. Closing date for the first issue (July) of //EC— International is J u n e 20, 1959-
T h e publication best suited to d o t h e job is I/EC. T h e E u r o p e a n and foreign chemical industry will grow just a b o u t as fast as it is able t o . T h e only limiting factor will b e in t h e ability of its chemists and chemical engineers t o design and build plants.
Λ. ter?
T h u s t h e demand for t h e latest in chemical processing technology is acute —especially in the critical area of D e sign, D e v e l o p m e n t and Research. For it is here that new plants and processes are designed and existing ones im-
INDUSTRIAL A N D E N G I N E E R I N G CHEMISTRY An American Advertising Management:
Chemical Society
Publication
R E I N H O L D P U B L I S H I N G C O R P O R A T I O N , 430 Park Avenue, N e w Y o r k 22
JUNE
8.
1959
C&EN
75
