ALL WRAPPED UP IN A YOUNG IDEA - C&EN Global Enterprise

ALL WRAPPED UV IN A YOUNG IDEA

Love, of course, is as old as old can be. The young idea we call your attention to is that sleek material their rainwear is made of, vinyl plastic. Modern chemists developed it just ten years ago. Thousands of things are now made of vinyl plastic, one of the most versatile new materials man has created. You find it in upholstery, floor covering, recordings, piping, shoe soles, shower curtains, textiles, wall tile—all of them notable for durability, washability and beauty. All stainproof. rotproof, nonflammable, water repellent. Tons of DIAMOND ALKALI Chlorine are used by the producers of vinyl plastic.Other DIAMOND chemicals add special qualities: Chlorowax 4 0 , for moldability; Chlorowax 70, a fire retardant; Precipitated Calcium Carbonate, a filler; Chromate, a pigment. The growth of plastics is rooting these Chemicals You Live By9 especially chlorine, deep in your daily life.

WTHIS ADVERTISEMENT

is one of a series appear­ ing in Time and Newsweek to broaden public understanding of the part DIAMOND ALKALI chemicals play in everyday life. We welcome your inquiry regarding chlorine and other chemicals produced for the plastics industry.

DIAMOND CHEMICALS

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DIAMOND ALKALI COMPANY. ..CLEVELAND 14, OHIO

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