Announcing: kid-proofing for rug shampoos. - C&EN Global Enterprise

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Announcing: kid-proofing for rug shampoos. ARCO Chemical Company's unique SMA@Resins have characteristics that will mean an important marketing break-through for you when used in rug or upholstery shampoos. We've proved it to ourselves by conducting comparative tests between shampoos formulated with SMA Resins and commercially available rug shampoos that do not contain our resin. The results were dramatic. Not only did the SMA containing shampoos consistently clean badly soiled carpets as bright

as any of the other shampoos, but also, the areas cleaned with our shampoo showed no noticeable resoiling after five weeks. Areas cleaned with commercial shampoos exhibited drastic resoiling during the same period. SMA Resins when used in rug shampoo formulas have a synergistic cleaning effect and are completely compatible with synthetic detergents. And in shampoo formulations, SMA Resins quickly dry to a powder which is easily vacuumed away

leaving no waxy residue. SMA Resins are really this good. We are excited about them and are sure you will be too. Give us an opportunity to prove what we say. It won't cost you anything to check, but it could mean an improved product for your company. We think our Spark of Excellence belongs in your business. Call or write for samples and technical data.

Petrochemicals Department

ARCO Chemical Company Division of AtlanticRichfieldCompany

260 South Broad Street, Philadelphia, Pa. 19101 Phone (215) PE 5-2345 120 South Riverside Plaza Chicago, Illinois 60606

600 Fifth Avenue

(312) 263-2861

(212) 246-3600

New York, New York 10020

3781 N.E. Expressway Atlanta, Georgia 30340 (404) 451-6337

1200 Travis Street Houston, Texas 77002 (713) 224-8984

P.O. Box 2679, Terminal Annex

Los Angeles. Calif. 90054 (213) 629-41 11

We offer the following line of the finest petrochemicals: lsophthalic Acid, SMA@Resins, Ultrawet@Surfactants, Poly bd@Liquid Resins, Xylene (3' C), Toluene (lo C), Benzene, Semi Aromatic Solvents, Aliphatic Solvents, o-Xylene, p-Xylene, m-Xylene, Butadiene, Butylenes, Nonenes, Methyl Ethyl Ketone, Odorless Solvents, Sulfur, Anhydrous and Aqua Ammonia, Carbon Dioxide, Muriatic Acid, Cyclohexane, Propylene Tetramer, Ethylene, Propylene, Diisobutylene, Triisobutylene, Sulfonic Acid.