"Arose by any other name..." - C&EN Global Enterprise (ACS

Nov 7, 2010 - Advertisements that appeared within the print issues of Chem. Eng. News have been included in the C&EN Archives to provide a ...
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"Arose by any other name..." For years we've been known and our business has grown under the name General Mills Chemicals. Now there's going to be a slight change in the name that's done so well for us. We'll be adding"Henkel" to it. As far as our customers are concerned, very little more will change in the foreseeable future. Our product line will remain the

same. So will our product names. So will the people you deal with about our products. However, down the road you can expect to see things happening. Let's call them improvements rather than changes. With Henkel's international organization behind us, we expect to provide an even broader range of products and services, and even greater innovation than in the past. So although at first there won't be much of a change, except for our name, ultimately you're going to see a blending and blooming of two compatible companies into something better than we've achieved to date. Because the is right.

chemistry

W2 General Mills Chemicals, Inc. now a

Henkel company