Art or Science? - C&EN Global Enterprise (ACS Publications)

Nov 6, 2010 - Art or Science? Chem. Eng. News , 1963, 41 (4a), Inside Front Cover. DOI: 10.1021/cen-v041n004a.ifc. Publication Date: January 28, 1963...
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A r t or Science? The musical staff system is one of the first scientific " g r a p h s " evolved by man. It is essentially a time-frequencyamplitude diagram. The tempered scale which Bach helped develop, actually a logarithmic series with intervals of V 2 , completely revolutionized Western music. Bach's Preludes and Fugues are beautiful because Bach had the imagination of an artist. They are valid because he employed the disciplines of a scientist.

Imagination and discipline must walk hand in hand if modern chemical technology is to meet the needs of tomorrow's markets. And the realization of these needs is limited primarily by the skills of market research in identifying them. We at Celanese regard our ability to identify areas of market opportunity second only to the imagination and discipline necessary to fulfill these needs. Celanese Chemical Company, 522 Fifth Ave., New York City. Celanese®

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