At BASF, backward intergration is another form of forward thinking

This is the new 1 Steam Cracker that BASF built.

These are some of the household cleaners made better with product from the Surfactants plant that BASF built.

This is the new BASF EO plant that's fed by the new Steam Cracker that BASF built.

This is the BASF Surfactants plant

.IPS!

that's fed by the

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new EO Plant that BASF built.

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At BASF, backward integration is another form of forward thinking." From the world's newest and largest Naphtha Steam Cracker come the chemicals that feed other BASF plants. For more information on how BASF helps make your products better with the quality and certainty of delivery that backward integration assures, call BASF at 1-800-443-6460. E-mail: [email protected]. Visit us at www.performance.basf-corp.com. HELPING MAKE PRODUCTS BETTER™

BASF Come See Us at CSMA Booth #'s 313 & 412