BRING OUT THE BEST WITH CELLULOSE GUM Long a standard ingredient in leading brands of conventional toothpastes, Hercules® cellulose gum (purified CMC) is now adding to the effee t iveness of the new pressurized types. ils a stabilizer, cellulose gum maintains the consistency of the paste, preserves its whiteness and gloss, and increases its shelf life. Whatever your product, perhaps versatile cellulose gum can help make it better. Write for technical data.
MEf^Cl/jLES
Virginia fCclklose
C2ÊÊC
Department
HER.CULES
POWDER
COMPANY
INCOPPOOATεο
900 MarLct Street, Wilmington
Z6
C&EN
AUG.
II,
1958
99,
Delaware
*
