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TRIMETHYLOLPROPANE
adds outstanding protection, durability a n d c o l o r r e t e n t i o n to a l k y d paints Here's how to improve alkyd paint quality without increas ing cost. Paint formulations made with trimethylolpropane based resins withstand outdoor exposure and weather · . . adhere strongly . . . resist alkalis and detergents. They impart hardness, impact resistance, and color reten tion on overbake or aging, to a greater degree than conven tional alkyds. Dry and baking times are reduced, too. Thus, in highly competitive fields, such as appliance and automotive, trimethylolpropane based resins provide marked competitive advantages.
Celanese Trimethylolpropane is promptly available in ar quantity, at a price that's competitive. It is shipped in pr tective, multi-wall, polyethylene-coated aluminum foil-lin< heat-sealed bags. For complete data on how trimethylolpropane can impro^ paints, please write t o : Celanese Chemical Company, Dep 554-H, 180 Madison Avenue, New York 16. Celanes» Celanese Chemical Company is a Division of Celanese Corporation of America. Canadian Affiliate: Canadian Chemical Company, Limited, Montreal, Toronto, Vancouver Export Sales: Amcel Co., and Pan Amcel Co., Inc., 180 Madison Avenue, New York 16.
