cen-v062n049.p028-H

Nov 7, 2010 - Advertisements that appeared within the print issues of Chem. Eng. News have been included in the C&EN Archives to provide a ...
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NEODENE: The first name for alpha olefin process technology.

For the purest quality alpha olefins in the world, look to the company on the leading edge of process technology. The proprietary Shell Higher Olefins Process (SHOP) produces NEODENE® alpha olefins with the highest normal alpha olefin content you can buy. SHOP'S ligand catalyst is so unique, it's patented. It assures that NEODENE alpha olefins are lower in paraffins and branched oligomers than any other competing process. So your end-products are higher in yield and purity, yet lower in cost with fewer competing reactions. Only the SHOP process has the ability to efficiently recycle a varied mix of co-products. This gives Shell the unsurpassed supplyflexibilityto deliver specific cuts or to tailor blends from C6 to C20 in short order. For quality assurance and assured supply, it pays to SHOP for the most technologically advanced process in the world.

Shell Chemical Company NEODENE· ilpha olefins are also marketed outside the U.S. at SHOP Linear Alpha Olefins.