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“Everyone today must think like an entrepreneur whether it’s in your own business, a large corporation or a nonprofit organization.”
Continues Thursday, July 18, 2013 @ 2PM EST Learning how to develop the next big start-up has never been so entertaining! ACS members who attend 7 out of 9 sessions get a Certificate of Completion.
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Stay tuned for your chance to win! “Success, failure, joy, pain and rejection. Neil Senturia shares the ups and downs of his entrepreneurial life and the lessons-rules-that he’s learned and how they apply to all of our lives. The book reads like Neil talks (with the occasional four letter word!). Be prepared for a humorous and insightful read.”
Find I’m There For You, Baby on http://www.imthereforyoubaby.com 12
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Building a Successful Social Enterprise
Barbara Bry COO, Blackbird Ventures
Dr. Teresa Smith Founder, Dreams for Change
Dr. Stephen Conroy Director, Center for Peace and Commerce UCSD
Slides available now! Presentation available ONE WEEK after the webinar:
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ACS WEBINAR: SOCIAL ENTREPRENEURSHIP
Stephen J. Conroy, Ph.D. Professor of Economics Faculty Director, Center for Peace and Commerce University of San Diego June 2013
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What You Will Learn Today • Overview of Social Enterprise • Origins of Social Enterprise • Origins of Modern Social Enterprise • Models • Social Enterprise Space Diagram • Social Impact v. Financial Impact Diagram • Types of Social Enterprise business models (e.g., For-
Profit vs. Non-Profit) • What Social Enterprise looks like today • Modern Social Enterprise Business Models • Specific Examples of Social Enterprises
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Overview of Social Enterprise What is Social Enterprise? • Short Def: Enterprise for the greater good. • Longer Def: Business that is focused on solving
social or environmental problems to make the world a better place.
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Overview of Social Enterprise What others are saying? Social Enterprise Alliance: Social enterprises are businesses whose primary purpose is the common good. They use the methods and disciplines of business and the power of the marketplace to advance their social, environmental and human justice agendas. (www.se-alliance.org)
Wikipedia: A social enterprise is an organization that applies commercial strategies to maximize improvements in human and environmental well-being, rather than maximising profits for external shareholders. Social enterprises can be structured as a for-profit or non-profit, and may take the form of a co-operative, mutual organization, a social business, or a charity organization.
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Overview of Social Enterprise Related Concepts… Social Innovation: “Creativity for the Greater Good” (WSJ Online, 5/25/11: http://online.wsj.com/article/7AD57DAA-4E36-4098-B43A83DBE855FDD9.html#!7AD57DAA-4E36-4098-B43A-83DBE855FDD9 ) Social Entrepreneurs: “Just as entrepreneurs change the face of business, social entrepreneurs act as the change agents for society, seizing opportunities others miss and improving systems, inventing new approaches, and creating solutions to change society for the better. While a business entrepreneur might create entirely new industries, a social entrepreneur comes up with new solutions to social problems and then implements them on a large scale.” (https://www.ashoka.org/social_entrepreneur ) *Note: Very similar to a definition posted on Skoll Foundation’s web site: http://www.skollfoundation.org/about/skoll-awards/skoll-award-forsocial-entrepreneurship-glossary/)
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Origins of Social Enterprise In a way, Social Enterprise is very old: • Susan B. Anthony (U.S.): Fought for Women's Rights in the United States,
including the right to control property and helped spearhead adoption of the 19th amendment (19th & 20th Century). • Dr. Maria Montessori (Italy): Developed the Montessori approach to early
childhood education (19th & 20th Century).
• Florence Nightingale (U.K.): Founder of modern nursing, she established the
first school for nurses and fought to improve hospital conditions (19 th Century).
• • St. Francis of Assisi (Italy): Founded three (and inspired many more)
enterprises that have served the poor throughout the world (13th Century).
• Henry J. Kaiser and Sidney Garfield (U.S.) Founders of Kaiser Permanente
Health Care in 1945. • John Muir (U.S.): Naturalist and conservationist, he established the National
Park System and helped found The Sierra Club. (19 th & 20th Century)
Sources: Bornstein (2004); https://www.ashoka.org/social_entrepreneur; http://xnet.kp.org/newscenter/aboutkp/historyofkp.html
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Origins of Modern Social Enterprise In another way, Social Enterprise is very new (about 25 years old):
• David Bornstein. 2004. How to Change the World:
Social Entrepreneurs and the Power of New Ideas • C.K. Prahalad. 2004. The Fortune at the Bottom of the
Pyramid: Eradicating Poverty Through Profit • Muhammad Yunus. 2007. Creating a World without
Poverty: Social Business and the Future of Capitalism. • Muhammad Yunus. 1995. Banker to the Poor
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Origins of Modern Social Enterprise • Fazle Abed, Founder of BRAC, Bangladesh (1972)
http://www.brac.net/
• Muhammed Yunus, Founder of Grameen Bank, Bangladesh
(1976) http://www.grameen-info.org/ • Prof. Wangari Maathi, Founder of The Greenbelt Movement
(1977) http://www.greenbeltmovement.org/ • Bill Drayton, Founder of Ashoka: Innovators for the Public (1980) https://www.ashoka.org/
• Paul Rice, Founder of Fair Trade USA (1998)
http://www.fairtradeusa.org/
• Jeff Skoll, Founder of Skoll Foundation (1999) http://www.skollfoundation.org/
• Jacqueline Novogratz, Founder of Acumen Fund (2001) http://acumen.org/
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Model 1: Social Enterprise Space Diagram *Profit-Max*
Traditional For-Profit “Benefit Corporation”
*Social Impact*
Traditional Non-Profit (Charity)
Social Enterprise *Public Goods*
Government
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Model 2: Social Impact vs. Financial Impact Diagram Social (+) Impact
II
I
(-)
(+)
Financial Sustainability
III
IV (-)
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Model 2: Social Impact vs. Financial Impact Diagram-Highlighted Quadrants Social (+) Impact
II
(Sweet Spot)
I (+)
(-)
Financial Sustainability
III (“Bads”)
IV (-)
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Social Impact vs. Financial Impact Diagram • Where would you place the following companies?
Company
Quadrant
ExxonMobil
____
Grameen Bank
____
St. Vincent DePaul/Fr. Joe’s
____
Kewaunee Nuclear Power Plant
____
First Solar, Inc.
____
http://www.nytimes.com/2013/05/08/business/energy-environment/kewaunee-nuclear-power-plant-shutsdown.html?_r=0; http://finance.yahoo.com/q?s=FSLR&ql=1; http://files.shareholder.com/downloads/FSLR/2512320542x0x652470/631B77BE-8719-4641-A4820098DA503926/Final_Annual_Report_Bkmk.pdf
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Types of Social Enterprise Business Models • For-Profit: Firm is structured like any other for-profit business,
though it also values social impact. (Trade off profit for impact.) • Non-Profit: Firm is structured like any other non-profit
business, though with an emphasis on a sustainable business model, not donations/grants. • Hybrid (“Social Business”): Muhammad Yunus, Firm is for-
profit though it should not generate huge profits – “no loss, no dividend.” (E.g., Grameen Danone, 2006) http://en.wikipedia.org/wiki/Grameen_Danone )
• Benefit Corporation: A legal designation for firms that
“(create) a material positive impact on society and the environment.” These firms have an expanded fiduciary requirement to consider nonfinancial interests, including providing annual reports on the “overall social and environmental performance using recognized third party standards.” (source: http://benefitcorp.net/)
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What Social Enterprise Looks Like Today • Social Enterprise is now a large and growing space of
businesses that are dedicated to making a social or environmental impact while generally trying to remain at least financially sustainable.
CSR v. Social Enterprise • CSR (Corporate Social Responsibility) has become very popular,
especially post-Enron . . . But this is essentially taking a firm that does well and trying to ensure that it also does good (or at least no harm to stakeholders). • SE firms’ major raison d’etre is to do good . . . and--what sets it apart from traditional charity is--they hope to do well in the process.
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Modern Social Enterprise Business Models Some Basic Examples: • Microfinance—granting financial products to those who are traditionally “unbanked” to help reduce poverty • Grameen Bank http://www.grameen.com/ • Accion San Diego http://www.accionsandiego.org/ • La Maestra Community Health Centers http://www.lamaestra.org/
• Ecological Restoration Programs • Accion Verde (Colombia)
http://www.accionverde.org.co/accion_verde/reforestacion_redd_mdl.php • Tree People (Los Angeles) http://www.treepeople.org/
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Modern Social Enterprise Business Models Some Basic Examples (Cont.): • Buy One, Give One To the Poor •
Tom’s Shoes* http://www.toms.com
• Impact Investing • Abacus Wealth Partners http://www.abacuswealth.com/ and http://www.bcorporation.net/community/abacus-wealth-partners-llc • Promotion of rights of subsistence farmers through trade • Fair Trade USA http://www.fairtradeusa.org/
*See http://thepublicqueue.com/2012/the-tragedy-of-toms-shoes/ for a critique
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Modern Social Enterprise Business Models Some Basic Examples (Cont.): • Production of products and services that have low/zero environmental impact • El Dot Designs http://eldotdesigns.com/
*See http://thepublicqueue.com/2012/the-tragedy-of-toms-shoes/ for a critique
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Specific Examples of Social Enterprises • There are many, many examples! • For an excellent starting point, there is a designation
program called “B-Corporation certification” or designation (It is to social enterprise what Fair Trade and LEED are to their industries) (http://www.bcorporation.net/) • Currently 775 B corporations in 27 countries • Emphasis on taking care of all stakeholders in business: • http://www.bcorporation.net/community • http://www.bcorporation.net/community/find-a-b-corp
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Specific Examples of Social Enterprises • Accion Verde is a Colombian for-profit enterprise that
obtains revenues by producing positive social and environmental impacts, by planting trees in strategic places of Colombia, calling on third party Social Responsibility resources. http://www.accionverde.org.co/
• El Dot Designs makes “mindful furniture and
accessories” using renewable resources such as bamboo. Their products “. . . are handmade and finished without the use of harmful materials, are created in collaboration with artisans at home and abroad, contribute to personal wellbeing while benefiting our local & global community.” http://eldotdesigns.com/
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Specific Examples of Social Enterprises • Peeled Snacks makes healthy, all-natural snacks. “We strive to
bring you natural, premium ingredients so you can feel good about snacking. We believe a healthy diet includes a balanced mixture of protein, fiber, and carbohydrates to help you stay fit and active. Eating well doesn't have to mean eating tasteless, bland foods. It does, however, mean eating a healthy, wide range of foods from every food group.” http://www.peeledsnacks.com/
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Additional Reading • Bornstein, David. (2004). How to Change the World: Social
Entrepreneurs and the Power of New Ideas. Penguin Books. • Bornstein, D., & Davis, S. (2010). Social Entrepreneurship: What Everyone
Needs to Know. Oxford University Press, USA. • Prahalad, C. K. (2010). The Fortune at the Bottom of the Pyramid:
Eradicating Poverty through Profits. Wharton • Schwartz, B. (2012). Rippling: How Social Entrepreneurs Spread
Innovation Throughout the World. Jossey-Bass • Scofield, R. (2011). The Social Entrepreneur's Handbook: How to Start,
Run and Build a Business that Improves the World. McGraw-Hill • Smillie, Ian. (2009). Freedom from Want: The Remarkable Success Story
of BRAC, the Global Grassroots Organization That’s Winning the Fight against Poverty. Kumarian Press.
• Yunus, Muhammad. (2007). Creating a World Without Poverty: Social
Business and the Future of Capitalism. Public Affairs. • Yunus, Muhammad. (1995). Banker to the Poor: Micro-Lending and the
Battle Against World Poverty. Public Affairs.
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Helpful Websites • http://www.skollfoundation.org/ (Skoll) • https://www.ashoka.org/ (Ashoka) • http://socialcapitalmarkets.net/ (SOCAP)
• http://www.ssireview.org/ (Stanford Social Innovation
Review) • https://www.se-alliance.org/ (Social Enterprise Alliance) • http://socialenterpriseconference.org/ (Social Enterprise
Conference at Harvard) • http://www.dellchallenge.org/ (Dell Social Innovation
Challenge)
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Fresh Food Truck Teresa Smith
http://www.dreamsforchange.org/
American Chemical Society June 20, 2013
Fresh Food Truck
"The intention is to feed the homeless. We provide cheap, healthy, hot meals where they can use their CalFresh benefits," Teresa Smith, Dreams for Change, CEO.
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Fresh Food Truck Customers
One can get a full meal under $4 with drinks costing as low as 25 cents.
Fresh Food Truck Worker
“Our goal is really to train homeless individuals and their workforce skills to go out and operate their own trucks.”
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Fresh Food Truck Workers
The food truck travels in Downtown San Diego with its main location across the Neil Good Day Center on 16th Street and Imperial Avenue.
Share with us your best caption to win the book! Caption 2 Caption 1 Caption 3
“Group Portrait in a Chemist’s House” by Cornelis de Man, 1670’s
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Building a Successful Social Enterprise
Barbara Bry COO, Blackbird Ventures
Dr. Teresa Smith Founder, Dreams for Change
Dr. Stephen Conroy Director, Center for Peace and Commerce UCSD
Slides available now! Presentation available ONE WEEK after the webinar:
http://acswebinars.org/chemical-entrepreneurship-2013 Co-produced with UC San Diego’s von Liebig Center
43
Acknowledgement:
The 2013 Chemical Entrepreneurship Series is co-produced by UC San Diego von Liebig Entrepreneurism Center.
http://www.jacobsschool.ucsd.edu/vonliebig Contact ACS Webinars™at
[email protected] 44
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Strange Tales from the Periodic Table: The Disappearing Spoon Mr. Sam Kean, Author of The Disappearing Spoon Dr. Darren Griffin, Professor of Genetics, University of Kent
Thursday, July 11, 2013
Chemistry & the Economy: Mid-Year Update Mr. Paul Hodges, Chairman, International eChem Dr. Dave Harwell, Director, ACS Careers
Contact ACS Webinars™ at
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Upcoming ACS Webinars™ www.acswebinars.org
“Everyone today must think like an entrepreneur whether it’s in your own business, a large corporation or a nonprofit organization.”
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2014-15 Fulbright Scholar Opportunities for Academics and Professionals in the STEM Fields Featuring speakers from the Fulbright Scholar Programs Council for International Exchange of Scholars Thursday, June 27, 2013; 2:00-3:00PM (EST), Free
•Fulbright Scholar Programs organization •Information on long-term and short-term grants •Opportunities for Visiting Scholars to the U.S. •Overview of other Fulbright Programs American Chemical Society
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“Group Portrait in a Chemist’s House” by Cornelis de Man, 1670’s
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Upcoming ACS Webinars™ www.acswebinars.org Thursday, June 27, 2013
Strange Tales from the Periodic Table: The Disappearing Spoon Mr. Sam Kean, Author of The Disappearing Spoon Dr. Darren Griffin, Professor of Genetics, University of Kent
Thursday, July 11, 2013
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