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CHEMICAL MARKETING MANAGEMENT AN AUDIO COURSE PRODUCED BY THE AMERICAN CHEMICAL SOCIETY Learn to meet the challenges of industrial marketing and selling in today's competitive world. This unusual ly comprehensive course in industrial marketing describes the current practices of leading companies and educators, including: • a broad overview of marketing principles and practices • how to gather meaningful market intelligence • how to develop the optimum product line • pricing for maximum profit • effective field selling • selecting suitable channels of distribution • managing product and field activities • selling to government and international markets • avoiding legal problems The presentation is extensively supplemented with actual examples and practical techniques, including: • product-market matrices • balancing the product portfolio • risk-reward ratios for new activities • identifying the size of the available market • estimating market share • sales forecasting methods • practical sales records • pricing techniques This course also describes the many different careers available in marketing and provides sufficient information to prepare you for advancement to middle management. About the Instructors Carl R. Pacifico, Senior Partner, Management Supplements, was formerly President of G&O Mfg. Co., Executive Vice President of Alcolac Chemical Co., and Director of Development for Wyandotte Chemicals Co. Robert J. Polacek, Partner, Management Supplements, was formerly Vice President of Ventron Corp; General Manager of Staley Chemical; and General Manager of the Specialty Chemical Division, Celanese Corp. Unit (Catalog No. 72) Ten cassettes (11.5 hours playing time) and 280-page manual: U.S. & Canada $545.00; Export $654.00. Additional manuals: U.S. & Canada $28.00 each; Export $34.00 each.
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American Chemical Society, Distribution Office, Department 514, 1155 Sixteenth Street, N.W., Washington, DC 20036 Yes! Please send me the following: Qty. Total Complete course(s). Chemical Marketing Management, at $545.00 each (U.S. & Canada) or $654.00 each (export) Catalog No. 72 $ _ Additional manuals at $28.00 each (U.S. & Canada) or $34.00 each (export)
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