COLUMBIA makes another contribution to national industrial progress... Pacific Coast Production The entire nation looks ahead to the continued expansion of Pacific Coast industry, so necessary to America's future. Columbia is proud to join with the hundreds of industries which will help to add this important chapter to American in' dustrial history. A s announced recently, the Pacific Alkali Com' pany has become a Qolumbia division. Pacific's rich alkali deposits provide the source of an abund' ance of essential industrial chemicals. And the production and distribution facilities of Columbia combine t o guarantee that these needs of industry, up and d o w n the Pacific Coast, will be efficiently and economically served. This expansion of Columbia facilities is another example o f its progressive policy which seeks not only to serve the immediate needs of its customers* throughout the nation, but to anticipate them to as great an extent as possible.
OWENS LAKE, Rich Source of Alkalies for the Pacific Coast Owens Lake is a natural deposit of alkalies consisting principally of Soda Ash, Borax and Sesqui'Carbonates . . . chemicals essential in
numerous industrial processes. Located 220 miles to the north of Los Angeles, Owens Lake is
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