Add bulk plus performance for as litis@ as 51?/€ϋ. ft.
with MICRO-CEL® SYNTHETIC CALCIUM SILICATES
H a v e you tried M I C R O - C E L . . . JohnsManville's synthetic calcium silicate t h a t ' s s e t t i n g a n e w s t a n d a r d f^~ performance? At a delivered cost of 8^ t o 10c per pound M I C R O - C E L can match—even outperform—many higher-priced fill ers in dry or liquid products. Check these three cost-cutting product im provements M I C R O - C E L can give you. 1. I n d r y products, M I C R O - C E L will bulk up t o a full cubic foot for every six pounds. A little M I C R O - C E L goes a long way toward improving product density, reducing package outage.
2. MICRO-CEL absorbs up to six times its weight in w a t e r . . . remains a free-flowing powder even when mixed with twice its weight of liquid . . .
controls viscosity . . . prevents caking.
3. MICRO-CEL particles are as
small as .02 micron, blend and dis perse well, extend pigments t o t h e maximum. M I C R O - C E L , t h e powder t h a t flows like a liquid, is a new line of inert synthetic calcium silicates produced by combining lime with diatomaceous silica under carefully controlled con ditions. I t s unique combination of properties has already brought im portant benefits and savings to many processors. Maybe y o u will be next. For further information, samples and technical assistance write to JohnsManville, Box 14, New York 16, New York. In Canada, 565 Lakeshore Road East, Port Credit, Ontario.
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A product of t h e C e l i t e Division
