Do "You Like Your Cigarettes FRESH? KH K E E P I N G cigarettes conditioned w i t h i n m o i s t u r e limits, b o t h o n t h e store shelf and in t h e consumer's pocket, is a perpetual problem w i t h cigarette m a n u f a c turers. T h e conditioning agent m u s t do i t s j o b as l o n g as possible—under moisture conditions ranging from l o w to high h u m i d i t y . Further, it must be t a s t e l e s s and n o n toxic. U n l e s s t h e conditioner is right, t h e s m o k e r m a y find his cigarettes in any c o n d i t i o n — d r y , c r u m b l y and sharp-burning, or t o o soggy and acrid for s m o k i n g comfort. Conditioners n o w used h a v e certain d i s a d v a n t a g e s . E x c e s s i v e m o i s t u r e is absorbed a t high humidities, while moisture is l o s t at low h u m i d i t i e s . C o n s e q u e n t l y , cigarettes vary widely in moisture c o n t e n t and in pleasure for t h e smoker. Arlex c a n o v e r c o m e these difficulties—with a plus-value t o t h e s m o k e r . A t low h u m i d i t i e s , Arlex gives off less moisture; at high humidities, i t absorbs relatively little. I t is a moisture stabilizer t h a t gives t h e s m o k e r cigarettes t h a t s t a y in c o n d i t i o n longer. T h i s is a plus-value in itself—but m o r e , Arlex is c o m p l e t e l y non-volatile, h a s n o u n p l e a s a n t t a s t e , is n o n * ^ x i c and d o e s not produce throat-irritating acrolein. *
Due to lightened mands
and
Government
because
production,
Arlex
Jor civilian
use. While
is now
is still governed by WPB Order M-300, continue
of
degreater
available distribution Allocation
and war needs
will
to make commitments
de-
pendent upon the current
situation,
Arlex can now be secured for commercial
Actually, Arlex a d d s pleasure t o s m o k i n g — a n d m a y add sales a p p e a l to your product, t o o . W e ' d like t o discuss y o u r specific conditioning problems with y o u . W r i t e u s t o arrange a d a t e .
most
purposes.
There is N o Humectant like A R L E X {Atlas Commercial Sorbitol Solution) Conditioner Narrow Humectant Range Non-Volatility High Viscosity Chemical Stability Wide Compatibility
Chemically Hexahydroxylic Character Neutral Reaction Virtual Absence of Reducing Substances Stability to Light and Air Does N o t Decompose to Acrolein
Physiologically Bland, Sweet Taste Non-Irritant Moderate Osmotic Pressure Assimilabiliry
Aa-lexT Reg. V. S. Pot. Off.
INlD^STRlM; :
T>EPiW6rMENT^
À T I A S P O W D E R C O M P A N Y , W i l m i n g t o n 9 9 , D e L * Offices VOLUME
2 2, N O .
15
» .AUGUST
10,
1944
in principal
cities
*> Cable
Address—Atp&teco
H309
