do you need a better BINDER? try METHOCEL...a superior synthetic

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Methocel ( D o w Methylccllulosc) is widely regarded as an ideal binder because of its superior film forming properties. Solutions of Methocel dry t o a transparent, colorless, tough yet flexible film.

economical thickener; a tough film former a n d an efficient suspending agent. For any u s e , yoxi will find that Methocel is tops in quality—batch* after batch matching the same high specifications.

M a n y manufacturers have found MethorePs binding ability a valuable aid in product improvement. I t is used as a binder and suspending agent in water base paints, ceramic glazes, abrasive wheels, agricultural sprays, seed coatings and in paper coatings. M e t h o c e l is a water-soluble synthetic gum that possesses five outstanding qualities: an ideal binder; an excellent emulsion stabilizer; an

If you have not yet tried Methocel . . . t h e chemical of ever growing usefulness . . . write D e p t . M E - 2 6 for your free, experimental sample of powdered Methocel. Please state possible application and desired viscosity.

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