Advertising has played an important role in the life of this Journal from the outset. In "A History of the American Chemical Society,"l one reads that after receiving letter ballot approval from the Section (later the Division) of Chemical Education, the late Neil E. Gordon took the following action. Thus supported, and with guarantees of $20W worth of advertising which he had been able to obtain by concerted efforts, Dr. Gordon asked permission of the Secretary and Executive Committee of the Society to publish a journal in the name of the Section of Chemical Education. From a modest 40 pages of advertising in the year 1924, advertising participation has risen. ten-fold to the current yearly level of approximately 450 pages. Equally impressive is a similar increase in the number of firms participating. This has grown from 19 the first year to over 250 today. However, the most impressive statistic is that virtually all of the initial advertisers who continue to maintain an interest in chemical education are still advertising with us. This would include such firms as Arthur H. Thomas Company, Kewaunee Manufacturing Company, McGrawHill Book Company, Houghton Mifflin Company, Macmillan Company, and D. C. Heath Company. Some of these old ads are reproduced in this article. Most other original advertisers have either passed from the scene or have been ahsorhed by larger firms. This is not to take away from the many firms who have been with us for 10, 20, 30, or more years. After all, the very next year, in 1925, such familiar names as Bausch & Lornb, Coming, DuPont, Eastman Kodak, Sargent-Welch and D. Van Nostrand were added to our advertisers index.
We sincerely 'thank these firms for their continued support of this Journal. It is for this purpose that we list, in the table, all Journal of Chemical Education advertisers from the year of their first participation. We would further point out that most of the firms joining us recently have done so only because they themselves have come into existence only recently. It is a fact that the majority of our advertisers are of long standing with respect to their own beginnings. Consequently, to our new and old advertisers alike, we pledge to make the next fifty years as beneficial as the last. We ask all Chem E d subscribers to join us in making this pledge possible by reading and using the advertising pages when seeking product information. Our advertisers have amply demonstrated their continued interest in chemical education by their long standing participation described above. We feel they deserve our support as much as we appreciate their support. Finally, when communicating with advertisers either by phone, mail or otherwise, he sure to identify yourself by stating you "saw it advertised in the Journal of Chemical Education." 'Browne C. A., and Weeks, M. A,, "A History of the American Chemical Society," American Chemical Society, Washington, D. C., 1952, p. 409.
Accepted
Slondard Far and Wide
PRACTICAL
CHEMISTRY
6" N. HENRY BLACK and J. B. CONANT
H E NEWstandard for textbooksin chemTi3try created by PRACTICAL CHEMISTRY a t t h e t i m e o f i t s puhiication hasnow hecome theaccepted standard for schools far and wide. This teat. therefore, hasnotonly performed notable service in arrirting in improving the quality of instruction but her alromsde it possible for this improvement to become widespread.
Advertisements Circa 1924
Gray, Sandifur and flanna'e
FUNIIAMENTALS OF CHEMISTRY
A FEW OUTSTANDING FEATURES ARE: Thc gradual and cary approach LO thesubject. 1,s intimstca.lorlalionwlthe"cryde).application..
The unurua, empheri. upon Lhc chcm>alry of agri~ CYI,"~
