Footwear manufactured by Tycr Rubber Company, Anuover, Mass.
How to get the jump on competition You can't miss with a quality product t h a t h a s a n exclusive feature of wide appeal. For example, consider the basketball shoes above. They offer everything you'd expect — sure-footed traction, light weight, good resil ience, attractive appearance, easy washability — plus a n "exclusive" that's caught on fast. This sales-sparking " e x t r a " is a combination ankle support and protective guard that's built right into the shoe. To produce this unique feature, a versatile sponge rubber compound was needed. Chosen: P L I O F L E X —for its unrivaled uniformity and good blowing characteris tics. In other parts of the shoe, P L I O F L E X was used because of its light color and remarkable retention of calendered
Plioflex ::genera/ purpose : [ Styrenejbutadiene Mm rubber
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designs. In the sole, P L I O F L E X provides outstanding nonslip qualities a n d exceptional flexibility. I t also assures better adhesion of rubber to canvas. Throughout the shoe, P L I O F L E X means long wear. And—happily for the manufacturer—PLIOFLEX usually means a substan tial reduction in costs. If you're looking for α compound that c a n put your product on a better competitive footing, it will pay you to look into PLIOFLEX—now used i n more products than any other synthetic rubber. For complete informa tion on P L I O F L E X and a full line of synthetic rubbers and rubber chemicals —including latest Tech Book Bulletins—write Goodyear, Chemical Division, Dept. K-9420, Akron 16, Ohio.
GOOD
YEAR
CHEMICAL DIVISION Plioflex—T. M. The Goodyear Tire & Rubber Company, Akron, Ohio
Circle No. 9 on Readers' Service Card VOL. 5 1 , NO. 11 ·
NOVEMBER 1959
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