CIBA-GEIGY PIGMENTS: BECAUSE NEW ORGANIC REDS DON'T GROW ON TREES.
Man has been fascinated by intense, vibrant reds ever since Eve handed an apple to Adam. And for nearly that long, it seems, CIBA-GEIGY pigments have been helping mankind reproduce these brilliant colors. Most recently, CIBA-GEIGY researchers discovered an entirely new organic chromaphore. This kind of breakthrough has been achieved only half a dozen times in the last hundred years. Now, stylists have available our unique, new pigment with outstanding opacity, and our quinacridones, whose discovery thirty years ago marked the last big advance in organic red pigments. Over the years, we've earned a reputation for developing not only reds, but also a variety of other versatile and durable pigments. And we're enhancing that reputation with a major R&D effort to continually improve the performance characteristics of all kinds of pigments. So, the next time you need high performance or classical organic pigments or mixed metal oxides for an enticing application, talk to the pigments specialists at CIBA-GEIGY. Call toll-free 800-431-1900 (in New York, 914 347-4700), or write to: CIBA-GEIGY Corporation, Pigments Department, Three Skyline Drive, Hawthorne, NY 10532.
CIBA-GEIGY CIRCLE 18 ON READER SERVICE CARD
