Cutting down on duplicate efforts improves profitability. - C&EN Global

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R&D: O U R

EXPERIENCE CAN

HELP Y O U O P E N THE RIGHT

DOORS.

Cutting dmÉË

on duplicate efforts * ' ''J*»i*ÊteÊUéi&:*Ù&&i*é· %% % éx

Getting a new product to the

have a broad, more diverse perspec-

good way to start cutting down on

market can present lots of prob-

tive on NEODENE alpha olefins,

unnecessary expenditures.

lems. Now, running up your cost

while your view probably tends to

by duplicating research and devel-

be more specific, focusing on your

NEODENE alpha olefins or internal

opment efforts doesn't have to be

final end-use product.

olefins, or get a better look at

one of them. It's often desirable, if not

There's a g o o d possibility that

If you would like to sample our

where we've been and where we're

the results of our ongoing efforts

going, write to us: Shell Chemical

absolutely essential, to approach

could keep you from exploring

Company, Manager, Neodene AO

a problem from more than one

ground that's already been covered.

Communications, One Shell Plaza,

direction. And this is where we

So let's work together. Taking

can help. Generally speaking, we

NEODENE ^ ^ a J ^

advantage of our AO experience is a

P.O. Box 2463, Houston, Texas 77252-2463.

Shell Chemical Company