pHee pHi pΗo pHum
m i s u n d e r s t a n d i n g f ^ H p a certain Cbmpany and its pH meters amrelectrodes. Only a pHraction of the science world, it seemed, recognized the Company's longstanding epHpHorts to advance p H instrumentation. To fell the giant, the Company engaged a hero, appropriately named pHrank, who studied the problem. pHrank researched the situation and concluded the p H meters, electrodes, and bupHpHers, manufactured by the Company, were indeed pHirst rate. (Now, this point was also shared by the loyal pHaction who used said products for decades.) The dilemma: how can the hero communicate the Company's p H excellence to the entire "labdom?" "Beans!" said pHrank, "A slogan is required to slay the giant'.'
they have seven s u S H S B ^ ^ H digital and analog, Ι ^ ^ ^ β ρ Β Ι models; they make 39 different ' trodes, the pHinest anywhere; ariogpRey offer a complete line of bupHpHers. W h a t slogan... what seeds of truth could the Company sow to topple the giant? Then pHrank pHrased the pHoilowing: "pHisher is pHirst in pH !" J u s t perpHect, agreed pHisher, and so it was decreed and heralded throughout the land. Thus marks the beginning of the end of the giant mis understanding. p H o . . . pHummA,
Fisher Scientific Company
For more inpHormation: pH meters, circle-Sfl-; electrodes, circteJLL; bupHpHers, circle_fi2..
