HaDDilv. theSr eat UD our linear orimarv It's a fact. Microorganisms in nature biodegrade linear carbon chains much faster than branched or cyclic. And they thrive while doing it. Facts of great importance to all of us today who are faced with steadily tightening water quality standards. That's where Ethyl comes in.
Because we have met this need with big, dependable quantities of linear primary alcohols and alpha olefins. These are ideal for making highly biodegradable detergent "actives." Actives that offer high cleaning power and economy as well. The key is our unique Linear Ethylene Chain Growth Process,
which can produce these alcohols and olefins in a broad selection of straight, even-numbered chain lengths. Ethyl's forte is a group of specialized production technologies, and the plants in which to use them. Together they achieve a superior balance of performance, economy, and con-
Flagellated Escherichia colt 42>500X by scanning electron microscopy. One of many bacteria active in biodegrading detergents.
alcohols and alpha olefins. formity with ecological goals for our customers' products. Some of our other capabilities include: anorganometallic technology for aluminum and other metal alkyls; extensive capacity in vinyl bromide and other bromine chemicals; and our orthoalkylation technique for antioxidants and
pesticide intermediates. Your own future might well be changed for the better because of what Ethyl can produce. So write Ethyl Corporation, Industrial Chemicals Division, 451 Florida, Baton Rouge, La. 70801.
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Ethyl _ Corporation Industrial Chemicals Division
Acting today. Anticipating tomorrow.
