HE CUTS YOUR COSTS
B A R
when he's put to work in your shampoo
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The ULTRAWETS wet, penetrate,
clean,
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emvWify.
Have you met the U L T R A W E T S , the alkyl aryl sulfonates that have saving ways with good shampoos? Here's why you'll want to know them better . . . ULTRAWETS in your shampoo formulation may help you to improve your present product. On top of that, these superior alkyl aryl sulfonates are far less costly than many other types of detergents and will lower your costs. Add the inevitable consumer acceptance of these new shampoos, and you have a combination of advantages well worth going after. Let us help you. Our sales engineers will he glad to work with you to develop the ULTRA WET-base shampoo formulation to meet your performance requirements. Just send the coupon or write one of the offices listed.
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THE A T L A N T I C R E F I N I N G COMPANY Dept. B-9, Chemical Products Sales
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260 South Broad Street, Philadelphia 1 , Pa. Please send information o n uso of U L T R A W E T In shampoo. Namo Position. .
Philariolph ,i. Providence Charlotte, Chicago Company __
lr> tho West
Address _
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L. H. Butcher Co.
I n Canada Naupatuck Chornicals Division of Dominion Rubber Company. Lt»J. I n Europe. Atlantic Cliomicals SAB, Antwerp, Belgium
VOLUME
32, N O . 3 6 •
SEPTEMBER
6. 1 9 5 4
3559
