INDEX TO ADVERTISERS IN THIS ISSUE Ace Glass, Inc 57 Heller Creative Advertising Ace Scientific Co. Inc 166 E. Newgard Advertising Aero Vac Corp 29 MacDonald, Devey, & Holdsworth Adv. Wm. Ainsworth & Sons, Inc 80 Tallant/Yates Adv., Inc. Allied Chemical Corp., B&A Products.. 162 Emerson Foote, Inc. Alupharm Chemicals 168 American Instruments Co., Inc 1:110 Industrial Advertising Associates The Analyst 142 Analtech, Inc 66 Allyn H. Jacobson Reeve Angel 39:158 Eckstein-Stone, Inc. Applied Research Laboratories, Inc.. Marsteller, Inc. 47 Applied Science Laboratories, Inc.. . . Science Advertising Associates 22 Atomic Energy of Canada, Ltd 103 Ardiel Advertising Agency, Ltd. 17 Aztec Instruments, Inc. A. B. W. Toft & Co.
Baird-Atomic, Inc 23:160 Van Christo Associates J. T. Baker Chemical Co 75:108 Basford, Inc. Barber-Colman Co 102 E. R. Hollingsworth & Associates Bausch & Lomb, Inc 32:51:65 Wolff Associates, Inc. Beckman Instruments Inc. Scientific Process Div 114-115:117:119:121:123 Hixson & Jorgensen, Inc. Bel-Art Products 157 Gallard Advertising Agency, Inc. Bendix Corp., Cincinnati Div 20:44:45 MacManus, John & Adams, Inc. Bethlehem Apparatus Co., Inc 63 Beaumont, Heller, & Sperling, Inc. James G. Biddle Co 87 The Michener Co. Bïo-Rad Laboratories , 6 Gross, Cappel, Pera & Rockey S. Blickman, Inc 91 J. M. Kesslinger & Associates Blue M. Electric Co 170 South Suburban Advertising Brinkmann Instruments, Inc OBC:54 The Shaller-Rubin Co., Inc. Brower Laboratories, Inc 150 Stan Radier Brunswick Corporation, Health & Science Div. (Aloe S c i e n t i f i c ) . . . . 178 Kenyon & Eckhardt, Inc. Buchler Instruments, Inc 112 Selvin & Jaffee Burdick & Jackson Laboratories, Inc.. . . 173 Studio 5 Advertising Burrell Corp 67
Cahn Instrument Co Haas Zimmerman, Osfcrowe Canal Industrial Corp West & Brady, Inc. Cary Instruments, Subsidiary of Varian. Jay Chiat & Associates Chemical Materials Catalog Persons Advertising, Inc. Chemtrix, Inc Hugh & Dwight, Advertising, Inc.
155 62
Chromatronix, Inc 161 Bonfield Associates, Inc. City of Philadelphia 156 B. K. Davis & Bro. Coleman Instruments Corp 36:146 Mandabach and Simms, Inc. Cole-Parmer Instrument & Equipment Co 71 Holtzman-Kain Advertising, Inc. Consolidated Electrodynamics C o r p . . . . 95 Hixson & Jorgensen, Inc. Continental Can Company, Inc 168 Bentley, Barnes and Lynn, Inc. Coors Procelain Co 169 Tallant/Yates Advertising, Inc. Cosmos Scientific Co 166 E. Newgard Advertising Crawford Fitting Co IBC Falls Advertising Co. Culligan, Inc 170 Alex T. Franz, Inc.
Datex Div. of Conrac Corp 24 Faust/Day Inc. Delmar Scientific Glass Products of Coleman Instruments 63 Mandabach and Simms, Inc. Diamond Alkali Co 93 The Marschalk Co., Inc. Harry W. Dietert Co 48 Watkins-Rogers, Inc. Digital Equipment Corp IFC Kalb & Schneider, Inc. Disc Instrument Inc 5 Martin Wolfson Advertising Distillation Products Industries, Div. of Eastman Kodak Co 138 Rumrill-Hoyt, Inc. DuPont Co 25:122 Rumrill-Hoyt, Inc.
Eastern Industries Hepler & Gibney E. A. I. Scientific/Instrument Hal Lawrence, Inc. Eberbach Corp Drury, Lacy, Inc. E-C Apparatus Dudley R. Bohlen Electronic Associates, Inc Gaynor & Ducas, Inc. Electronics Missiles & Communications, Inc Newman-Marwell, Inc. Engis Equipment Co Stevens, Kirkland, Stabelfeldt, Inc. Carlo Erba Publicitas
Fabri-Tek, Inc Ralph Timmons Farrand Optical Co., Inc Taube/Violante, Inc. Fisher Scientific Co Fuller & Smith & Ross, Inc. Fish-Schurman Corp John O. Powers Co. Floridin Co Friend-Reiss Advertising, Inc.
152 133 110 125
85 142
167
61
William J. Hacker & Co., Inc 87 Raymond-Nicholas Advertising Co. Hallikainen Instruments Corp 165 Hal Lawrence, Inc. Hamilton Co., Inc 40 Swain/Mealer, Inc. W. A. Hammond Drierite Co 173 Handgards, Inc 94 Lennen & Newell, Inc. Harshaw Chemical Co 78:167 Griswold-Eshleman Co. Heath Co 55 Advance Advertising Service, Inc, G. K. Heller Co 150 Feeley Advertising Agency Hellma Cells, Inc 156 Hewlett-Packard F&M Scientific Div.. .19:137 Richardson, Thomas & Bushman, Inc. Hewlett-Packard, Harrison Div 143 Healy Advertising Agency Hewlett-Packard, Moseley Div 131 Lennin & Newell Inc. Hoke Incorporated 73:156:173 Tek-Mark, Inc. Honeywell, Inc 136 The Aitkin-Kynett Co., Inc. Hotpack Corp 4 Allyn H. Jacobson
IBM Corp., DP Division Marsteller, Inc. Illinois Water Treatment Co Cummings, Brand, McPherson Associates Infotronics Corp Robinson-Gerrard, Inc. Instrumentation Laboratory, Inc Pazolt & Co. Instrumentation Specialties Co., Inc.. . . Graham Printing & Advetising, Service International Exposition Co O. S. Tyson & Company, Inc.
134
Japan Electron Optics Laboratory Co.. . Asia Advertising Agency, Inc. Johns-Man ville Corp Cunningham & Walsh, Inc.
43
172 76 53 74 33
153
99
97 88 8-9:132
General Electric Co Robert S. Cragin, Inc. Gilford Instrument Laboratories, I n c . . . Garber-Evans 'Advertising, Inc.
72
35
Keithley Instruments, Inc 151 The Bayless-Kerr Co. Kewaunee Mfg. Co 158 Phillipps Associates, Inc. Klett Mfg. Co., Inc 154 Kontes Glass Co 101:160 Garceau, Hallahan & McCullough, Inc.
170 81
140 150
Graphic Controls Corp Muller, Jordan and Herrick, Inc. Greiner Scientific Corp Fairfax, Inc.
Laboratory Equipment Corp.. Creative Advertising, Inc. London Co Ritchie & S artier, Inc.
177
McKee-Pedersen Instruments Dave Comstock Adv.
60
Ill
38 124
VOL. 39, NO. 1 1 , SEPTEMBER 1967
·
175 A
INDEX TO ADVERTISERS IN THIS ISSUE Master Appliance Corp 173 E. L. Spcer Advertising Agency The Matheson Co. Inc 94 Leonard M. Sive & Assoc. Inc. Matheson, Coleman & Bell Inc. Div. of the Matheson Co., Inc 152:164 Leonard M. Sive & Assoc. Inc. E. Merck, Ag 21 Deutsche Anzeigcn GMBH Mettler Instrument Corp 10:145 Mort Barish Associates, Inc. Milton Roy Co 70:155 Beaumont, Heller & Sperling, Inc. Mine Safety Appliances Co 168 Ketchum, MacLeod & Grove, Inc.
The Nalge Co., Inc 107 Wolff Associates, Inc. National Instrument Laboratories, Inc.. 154 Leni Ellinger, Adv. National Instrument Laboratories, Inc.. 89 Kenneth I. Nathanson Assoc. Nester/Faust Mfg. Corp 69 Allyn H. Jacobson Nikon, Inc 56 Gilbert & Felix, Inc. Nuclear-Chicago Corp. Texas Nuclear Corp., Subsidiary. . .42:79 Sidney Clayton Associates Nuclear Data, Inc 116 Geyer, Morey, Ballard, Inc. Nuclear Diodes, Inc 50 Smith Advertising Associates
Packard Instrument Co., Inc 12 Ross Llewellyn, Inc. Parr Instrument Co 172 F. Williard Hills Perkin-EImer Corp 14:52:77:106 Gaynor & Ducas, Inc. Phamacia Fine Chemicals, Inc 64 Paul Klemtner & Co., Inc. Philips Electronic Instruments 58 Anders Advertising, Inc. Phoenix Precision Instrument Co 61 Product Promotions Agency, Inc. Photovolt Corp 159 The M. B. Pearlman Co. Pierce Chemical Co 163 Advertising Design Polyscience Corp 104 Precision Gas Products, Inc 152 Tek-Mark, Inc. Princeton Applied Research Corp 16 Mort Barish Associates, Inc. Professional Tape Co., Inc 168 Robert Peterson Advertising Agency
Quinton Co Rumrill-Hoyt, Inc.
RCA Broadcast & Comm, Products Div. Al Paul Lefton Company, Inc.
18
118
Sage Instruments, Inc 159 Mohr Agency Ε. Η. Sargent & Co 84:147:171 Sidney Clayton & Associates, Inc. Carl Schleicher & Schuell Co 31 Wildrick & Miller, Inc. Schoeffcl Instrument Co 152 Cristina Agency
176 A
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ANALYTICAL CHEMISTRY
Scientific Glass Apparatus Co., I n c . . . . Scientific Products Div. of American Hospital Supply Corp Alex T. Franz, Inc. Scott Research Laboratories, Inc George H. McGlaughlin Shimadzu Seisakusho, Ltd New Asia Trading News Agency, Inc. Ivan Sorvall, Inc A. B. W. Toft & Co.
Techne (Princeton), Inc Technical Measurement Corp Hepler & Gibney Adv. Technicon Controls, Inc Mediad, Inc. Texas Nuclear Corp., Subsidiary Nuclear-Chicago Corp Sidney Clayton Associates, Inc. Thermal Research, Inc Sales Promotion Services, Inc. Thermolyne Corp E. R. Hollingsworth & Associates Arthur H. Thomas Co Torsion Balance Co Michel-Cather, Inc. TRW Instruments Fuller & Smith & Ross, Inc.
113 98 161 112 30
Laboratory Supply Center 174 Bronwill Scientific Inc. Burdick & Jackson Laboratories Eastern Chemical Corp. GCA Corporation General Atomic Division Hemco Corp., Chemical Control Systems, Inc. LaMotre Chemical Products Co. Microchcmical Specialties Co. Petroleum Analytical Research Corp. Sapon Laboratories Southwestern Analytical Chemicals
172 109 139 of
42:79 66
REINHOLD PUBLISHING CORPORATION A Subsidiary of Chapman-Reinhold, Inc. Advertising Management for the American Chemical Society Publications 430 Park Ave., New York, Ν. Υ. 10022 Cable Address: REINPUB NYK
169 144:145 100 120
Thomas N. J. Koerwer Advertising Sales Director, ACS Publications Arthur P. Watts Advertising Sales Manager, AC J. Barry Stanford Assistant Advertising Sales Manager, AC SALES REPRESENTATIVES
Ultra Carbon Corp Church and Guisewite Adv. University of Canterbury Spanjer, Murdoch & Co., Ltd.
148 166
New York 10022 . . . Arthur P. Watts, J. Barry Stanford, William N. Wham, William L. Chapman, Murray Strelitz, Reinhold Publishing Corp., 430 Park Ave., 212-688-8600 Philadelphia 19107 . . . James A. Byrne, Reinhold Publishing Corp., 12 So. 12th St., 215-922-0346
Varian Aerograph formerly Wilkens In struments & Research Inc Bob Barriskill Victoreen Instrument Co Palm & Patterson, Inc.
Waring Products Div., Dynamics Corp. Zakan & Company Warner-Chilcott Laboratories, Instru ments Div Bonfield Associates, Inc. Warner & Swasey Co Taube/Violante, Inc. Welch Scientific Co Armstrong-Desmond Advertising, Inc. John Wiley & Sons, Inc Lampert Agency, Inc. Wilkens-Anderson Co Mandabach & Simms, Inc. Wilks Scientific Corp A. B. W. Toft & Co. Will Scientific, Inc Hart-Conway Co., Inc. Wilmad Glass Co George F . Walsh Advertising Agency
Yellow Springs Instrument Co., Inc.. . . Odiorne Industrial Advertising Inc.
Carl Zeiss, Inc Basford, Inc.
130 141
105 89 157 86 82 68
Chicago 60603 . . . Eugene P. Eldridge, Reinhold Publishing Corp., 10 So. La Salle St., 312-726-1282 Cleveland 44114 . . . Michael Hayes, Rein hold Publishing Corp., East Ohio Bldg., 1717 East 9th St., 216-771-4011 San Francisco 94109 . . . Denis A. Cardone, Reinhold Publishing Corp., 1255 Post St., 415-771-7044 Los Angeles 90045 . . . Clay S. Holden, Reinhold Publishing Corp., 8939 So. Sepulveda Blvd., 213-776-0552 Denver 90203 . . . Robert H. Heidersbach, Roy McDonald Associates, Inc., 846 Lincoln St., 303-825-3325 Houston 77006 . . . Frank N. Vickery, Roy McDonald Associates, Inc., 3130 South west Freeway, 713-529-6711 Tulsa 74114 . . . Max C. Nelson, Roy Mc Donald Associates, Inc., 570 South Harvard, 918-742-9961
34 49 7
Great Britain and Western Europe . . . Brayton Nichols, The American Magazine Group 44 Conduit Street, London, W. 1, England Japan . . . Baneho Koheki Co., Ltd., 8, Shinano-machi, Shinjuku-ku, Tokyo, Ja pan
164
PRODUCTION DEPARTMENT Alfred E. Gall Advertising Production Director, ACS Publications
37
Anne Forrest Advertising Production Manager, Analytical Chemistry