It's always for TITANOX... - C&EN Global Enterprise (ACS Publications)

Nov 6, 2010 - Publication Date: November 21, 1960. Copyright © 1960 AMERICAN CHEMICAL SOCIETY. ACS Chem. Eng. News Archives. First Page Image...
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It's a l w a y s o p e n i n g n i g h t for TITANOX®... TITANOX-A-WD—the anatase titanium dioxide pigment noted for low water absorption, ease offinedispersion and uniformity of all properties is the usual favorite. But there's a TITANOX pigment to suit every type of paper that needs whiteness, brightness and opacity. And as it is with paper, so it is with a host of other products. Anything that needs white pigmentation can best be pigmented with TITANOX. Titanium Pigment Corporation, 111 Broadway, New York 6, Ν. Υ.; offices and warehouses in principal cities. In Canada: Canadian Titanium Pigments, Ltd., Montreal.

• . . because in packaging—as in the theater—showman­ ship is an important ingredient of commercial success. Just as good notices draw customers to the box office, so bright and shining packages carry the promise of quality within. And TITANOX white titanium dioxide pigments are chosen by many of America's leading papermakers to give their products the eye-appeal that leads to in­ creased sales. TITANOX provides coatings and liners with a wide range of valuable effects . . . the opacity that masks dark substrates, the shining whiteness that makes a fine back­ ground for colors and easy brand identification.

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