KELLOGG ENGINEERS MASTER THE
FOURTH DIMENSION IN C H E M I C A L PROCESS AND PLANT DESIGN With this high speed digital computer on the staff, time no longer tells Kellogg engineers when their search for better process and mechanical designs should stop. Relieved of the burden of routine computation, engineers can put their creative and professional talents to greater use. Man-hours are more productive. Costs are lower. Above all, every Kellogg client is assured the optimum investment in his future plant. Now, complex problems that once took days can be completed in minutes, and a greater number of alternative designs may be evaluated in seeking the ultimate. For example, a Kellogg computer study of an exist-
ing process examined 19 alternates and rechecked suggested modifications of each. All this ordinarily would have required hundreds of engineering man-hours over a period of about two months. With the computer, only two hours of machine time and few engineering man-hours were required to determine the optimum design. Details on Kellogg's approach to engin e e r i n g p r o b l e m s with the c o m p u t e r are documented in the current computer Kelloggram, available on •m&ŒmÊmï request. For an historical review of the company's role in engineering and building oil refineries and chemical plants since 1901, ask for copy of oil centennial Kelloggram.
T H E ÎVS.VV. K E L L O G G C O M P A N Y 711 Third Avenue, New York 17, INT. Y. s\ bitosicitary
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Offices of Kellog:£ subsidiary companies are in Toronto, London, Paris, Rio de Janeiro, Caracas, Buenos Aires
