C&EN International Now Available to Advertisers Now, for t h e first t i m e , advertisers c a n b u y space i n C&EN International—C&EN's foreign-only e d i t i o n w h i c h i n c l u d e s all C&EN subscribers o u t s i d e t h e U. S., its possessions a n d Canada.
C&EN / International
is read by 8,768 prime subscribers throughout the world— 4,700 in Europe; 2,800 in Asia; and 1,300 more in other areas. Total circulation, however, including pass-along, far exceeds this figure. Reader research has shown that each copy of C&EN/International is read by an average of 8 subscribers. This means that your advertising will be seen by over 70,000 management and technical readers, the largest foreign circulation available in any chemical publication.
Computerized Circulation:
All foreign subscribers have been incorporated into C&EN's computerized circulation-tape systems which means that they are thoroughly documented with respect to title, function, ACS membership, length of readership, etc.
Completely Researched:
Extensive research has shown that subscribers to C&EN/International are keenly interested in advertising. 78% state that they find advertising helpful. 75% have actually contacted companies as the result of advertising. Actual route slips submitted by participating executives are proof of C&EN's wide, high-quality pass-along readership.
Largest Circulation. Lowest Cost: C&EN has the biggest foreign circulation of any chemical publication, and yet costs $12.00 less per 1,000 than the next largest publication. Check w i t h your C&EN representative. Let h i m s h o w y o u h o w C&EN International c a n take your product and corporate advertising t o key CPI m a n a g e m e n t a n d t e c h n i c a l m e n t h r o u g h o u t t h e world.
C&EN/ International An American Chemical Society Publication
Advertising Management: REINHOLD PUBLISHING CORP. A subsidiary of Chapman-Reinhold, Inc. 430 Park Avenue New York, N. Y. 10022 C&EN 55
