OPERATION (or how problems are solved
A TALL ORDER WAS FILLED, when this huge grain elevator was painted with masonry finishes based on PLIOLITE S-5. The alkali- and weatherresistanceof these finishes assured a maximum return on the investment in materials and labor plus no worries for the paint manufacturer.
FABRIC IMPROVEMENT-SIDE UNSEEN-was accomplished, when one manufacturer backed his upholstery material with a coating based on PLIOLITE LATEX. Shape retention, body, drape and resistance to wrinkling, raveling, tearing and snagging-all were improved permanently.
WRAPPING UP A GIANT, wooden structural arch calls for unusually tough, reinforced, laminated paper. PLIOLITE LATEX is used as a plasticizer in the laminating adhesive because of its lasting flexibility, excellent adhesion, moisture resistance and nonstaining qualities.
ONE SPECIES OF MAN-MADE MINK owes its success, in part at least, to a back-size based on a blend of CHEMIGUM and PLIOVIC latices. This latex backing provides essential body, pile lock, dimensional stability, flexibility and resistance to raveling on a long term basis.
Take a look at the pictures and captions on these pages. They are but a few examples of how the products and services of our Coatings Department are solving problems for manufacturers in a wide variety of fields.
Please note we said, "products and services." For it's our firm belief that chemical raw materials cannot be properly used—and solutions reached—without the services of thoroughly trained sales representatives and a corps of technicians continually at work in sales service, development and research laboratories. Stop for a moment and consider where you may be able to use to advantage one of the products described here. Perhaps
Lots of good things c o m e f r o m
GOOD*
LIQUIDATION with Goodyear resins or latices)
PAPER PROFITS BECOME A REALITY, when the base stock is saturated with a combination of CHEMIGUM and PLIOLITE latices. Much greater toughness and internal strength plus unusual flexibility and tear resistance result, giving the manufacturer a top-quality paper tape.
SETTING THE PACE IN FASTNESS is no problem when textile printing inks are modified with CHEMIGUM LATEX. Added t o resin-bonded pigments, t h e latex helps form a protective coating which locks in t h e pigment particles, greatly improving fastness to crocking, or abrasion.
WHEN "SPLATTER" IS THE MATTER under consideration, as in m u l t i colored finishes, the resin to use is PLIOLITE VT. As one manufacturer discovered, this unique resin permits good "splatter" formation, greater hiding power and easier application using lower cost, safer solvents.
which anchors the tufts and adds much to its body and dimensional stability. Manufacturers base backings on CHEMIGUM LATEX to obtain long term age-resistance, good loop bind and resistance t o cleaning.
MUCH OF THE SUCCESS of tufted carpet can be laid to the back-size
paints) can give you a better ink or a stronger adhesive or the specialized paper coating you've been looking for. Or maybe PLIOLITE VT (another copolymer resin especially suited for multicolored finishes) will work better for you.
paper products and in adhesives, dipped goods or foamed products. And if you need oil- or solvent-resistance, there's the line of CHEMIGUM (nitrile rubber) latices which can be used alone or with PLIOVIC (vinyl) latices for a variety of binders and coatings.
On the other hand, it may be that an aqueous dispersion is better suited to your needs. The PLIOLITE styrene rubber and
if you think you can profit from a sample of our products and services, why not call your special representative today? Or write
resin latices find application in a wide range of textile and
Goodyear, Chemical Division, Dept. R-9416, Akron 16, Ohio.
P L I O L I T E S-5 ( t h e h i g h s t y r e n e r e s i n s o w i d e l y u s e d i n m a s o n r y
CHEMICAL DIVISION Pliolite, Chemigum, Pliovic—T. M.'s The Goodyear Tire & Rubber Company, Akron, Ohio
