Perspective The painting above was based on research in
We at Celanese believe that the recognition of
optical phenomena. The more you study it, the
this continuous permutation, and the ability to
more the masses seem to change, the forms to
plan so as to be prepared for new circumstances,
advance and recede in space.
are the first conditions of marketing success.
Markets for chemical products often have
We have tried to build this adaptability into
this elusive quality of constantly changing or
the spirit as well as the form of our company
seeming to change.
philosophy.
^
oianrs,^
rlefia/nfl^e.
C H E M I C A L
C O M P A N Y
