" W e ' r e in complete agreement · · ·
ANALYTICAL CHEMISTRY is a primary medium for INTERNATIONAL EQUIPMENT CO." ( g w
I Richard W . Schmader, V.P., International Equipment Co. I and Robert D. Hall, Jr., V.P., Grant Advertising, Inc.
"Both International Equipment Co., Boston, and its advertising agency, Grant Advertising, Boston, unanimously agree that Analytical Chemistry is an effective advertising medium f o r IEC world-famous l a b o r a t o r y centrifuges. Our confidence in Analytical Chemistry is reflected b y our continuous advertising in it since it was first issued. International and its dealers continually receive numerous inquiries from our advertising in Analytical Chemistry. "Typical of the results achieved by IEC advertising in Analytical Chemistry is the enthusiastic response t o an advertisement in the September issue announcing International's new Model CS General Purpose Centrifuge."
International's new Model CS General Purpose Centrifuge
Readers and advertisers both benefit Analytical Chemistry speaks with impressive ity. A n d when Analytical Chemistry l a b o r a t o r i e s listen: Scientists in 9 8 . 2 % process industry l a b o r a t o r i e s p a y t o h e a r tical Chemistry.* As o n e advertiser p u t 1= DISCLOSED BY CIRCULATION CHECK AT 550 REPRESENTATIVE LABS.
authorspeaks of all Analyit, "It's
the w o r k b o o k f o r l a b techniques, the m a r k e t place f o r l a b products." That's w h y l a b o r a t o r y supply houses p l a c e more advertising in Analytical Chemistry than in a l l other process industry magazines COMBINED.
ANALYTICAL CHEMISTRY
An American Chemical Society Publication Advertising Management:
REINHOLD PUBLISHING CORP. 4 3 0 Park Avenue, New York 2 2 , New York V O L . 3 3 , N O . 2 , FEBRUARY 1 9 6 1
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