λy
/J*uzl4fÙca,l GUetniittiy
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. . .
Advertising Manager Fisher Scientific Co.
says G e o r g e D. W e l c h " W i t h the r a p i d
advances
in l a b o r a t o r y
a n d techniques, as r e p o r t e d
authoritatively
instrumentation a n d continu
ously b y ANALYTICAL CHEMISTRY, a n d with the increasing d e p e n d e n c e of industry, government and education on the l a b o r a t o r y , ANALYTICAL CHEMISTRY offers us the b r o a d e s t advertising c o v e r a g e .
We
conversion—figures
prove
to
h a v e the i n q u i r y — a n d it:
ANALYTICAL
sales
CHEM
ISTRY r e a l l y blankets Fisher Scientiflc's market, the l a b o r a t o r y w o r l d , with no waste
circulation."
Right: Fisher Scientiflc's new Instru ment Manufacturing Division at Indiana, Pa., where specialties o f the Fisher Development Laboratories are produced. Fisher products run the gamut from tiny, scaled atom models to giant opti cal-electronic instrumentation, plus one of America's largest lines of reagentgrade chemicals. Oldest o f the 8 Fisher plants has been in continuous operation for 7 08 years.
Increase YOUR sales, t o o ! ANALYTICAL CHEMISTRY m a g a z i n e sells research instruments, equipment a n d chemicals to 9 8 . 2 % o f all research l a b o r a t o r i e s in the process industries.* A n d it's the only m a g a z i n e concentrating (in e d i t o r i a l m a t e r i a l , in circulation, in advertising) on this market. That's w h y every L a b o r a t o r y Supply House a d vertiser is in ANALYTICAL CHEMISTRY, w h y A C carries more o f this advertising than all other industrial chemical magazines COMBINED. If sales a r e w h a t you w a n t . . . y o u , like G e o r g e W e l c h of Fisher Scientific, need ANALYTICAL CHEMISTRY. • DISCLOSED BY CIRCULATION CHECK AT 550 C.P.I. LABS.
ANALYTICAL CHEMISTRY
An American Chemical Society Publication Advertising Management
REINHOLD PUBLISHING CORP. 4 3 0 Park Avenue, New York 2 2 , New York VOL. 3 1 , N O . 1, JANUARY 1959
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