Size Requirements I/EC Getting Tougher? . . . In 1859 Sturtevant Air Separators Increase 40 to 4 0 0 Mesh Output a s Much a s 3 0 0 %
REPORTS
depending upon the carbonateddrink industry include such divergent products as washing compounds (gluconic acid or sodium gluconate as a sequestering agent is a major new application), ceramic inks (to replace paper labels), and gasoline (for its 50,000 trucks). Russians Like Fruity Pops
C l o s e d - c i r c u i t air separation is of proved advantage in reduction processes. Result is a better, more uniform product. Grinding mills perform at top efficiency, output frequently increases as much as 300%, power costs drop as much as 50%. P r e c i s e s e p a r a t i o n of all dry powdered materials. Sturtevants currently classify sulfur, soybeans, phosphate, chocolate, feldspar, sand and aggregates, pigments, limestone fillers, flour, abrasives, plastics, gypsum, ceramics, cement and other products. I m p r o v e s c r e e n i n g — Sturtevant Air Separators prevent blinding by removing undesirable tailings or fines from screen feed loads. W o r k s Like Winnowing
Donald M. Kendall, president of Pepsi-Cola International, points out in American Soft Drink Journal that in Russia the range of soft drink flavors, while not encompassing kola, is "nothing short of phenomenal." Nearly all have a fruit base, he reports, with apple flavor being by far the most popular among carbonated drinks. Pear, peach, currant, apricot, and plum—in addition to a generally ever popular orange— do well. Nonfruit flavors: coffee, cream soda, honey, and bread. In fact the bread-flavored drink, kvas, is said to be the Russian national favorite. Based upon a combination of black bread, barley, rye, malt, and sugar, it looks like beer, says Kendall. And besides being a drink in itself, it doubles as a base for a cold soup . . . While it's not all vodka on the Volga, one favorite Russian "prescription" is a bright, cheerful carbonated tomato-and-spice concoction,
INTERPRETS
. . . In 1959
2 bottles consumed per capita 3 million gallons total volume 67 m i l l i o n b o t t l e s $1,415 m i l l i o n p r o d u c t i o n v a l u e " American Bottlers of Carbonated Beverages.
AND
b
200 b o t t l e s 1.7 b i l l i o n g a l l o n s 35 billion" $1.5 billion 6
American Soft Drink Journal.
bloody but nonalcoholic, and might be described as a Moscow Mary. Competition Tightening
The number of bottlers is continually dropping, despite rising production. Merger and acquisition are speeded by the need for greater production and more efficient distribution. From some 7300 local bottlers across the country in 1925, the number has faded to 4600. This competition is looming in the carbonated soft-drink area from two directions: canned products and instant drinks. Though introduced about 10 years ago, the canned product has been stymied by the industry's big investments in bottling equipment. Can manufacturers sense a breakthrough this year, however, like that in the brewery business after World War I I : Sales of canned pop for the first part of this year were up 42.9% above the same period in 1958. Food stores, too, prefer cans—no breakage, no returns to bother with, no storage problems with empties—and today they handle one half of all carbonated beverages sold. Latest competition to hit the pop market nationally is effervescent tablets or powders for instant carbonated drinks. These dissolve and release C 0 2 when water is poured on
D o n e in a W h i r l w i n d
Sturtevant Air Separators do a mechanical job of winnowing. Precise control of whirlwind air currents and centrifugal force results in the desired size being lifted into fines cone, oversize falling into tailings cone. A 16 ft. Sturtevant, for example, has taken a feed rate of 800 tph, containing only a small percentage of desired fines, and delivered 30 tph 90% 200 mesh, recirculating the oversize through the grinding circuit. Send for Bulletin No. 087.
STURTEVANT MILL C O M P A N Y 105 Clayton St., Boston, Mass. Crushers • Grinders • Micron-Grinders • Separators Blenders • Granulators • Conveyors • Elevators "See us at the Chemical Show—Booth 4 2 1 " Circle No. 58 on Readers' Service Card 46 A
COURTESY CANADA DRY
At the discharge end of a soaker, scrubbed bottles a r e inspected as they move on a conveyor to filler-crowner. Equipment shown here is t y p i c a l of a small volume bottling plant
INDUSTRIAL AND ENGINEERING CHEMISTRY
