THE ADVERTISERS' CORNER
Stu Powell ADVERTISING SALES MANAGER
Chemical & Engineering News
HELP WANTED I t was a nice letter, t h e kind you like t o keep around your desk for several days before you file it. Here's w h a t it said: " I w a n t you to know how pleased we were with t h e results of t h e recruiting advertisement which we r a n in t h e M a y 29 issue of C H E M I C A L A N D E N G I N E E R I N G N E W S . A t last report, our Personnel M a n a g e r h a d received 88 inquiries from candidates interested in t h e engineering a n d m a n a g e m e n t opportunities a t Photek. W e were particularly gratified with t h e high caliber of those who responded t o t h e ad a n d are confident t h a t this is a direct reflection of t h e t y p e of audience which your publication reaches. " Y o u r assistance in helping us a t t r a c t qualified talent t o our new organization is gratefully ac knowledged. I can assure you t h a t we will not hesitate in using your publication again for similar purposes when t h e need arises." This t y p e of letter isn't unusual. T h e y drift into m y office, t o t h e Classified Section, or t h e Editorial Offices quite regularly. B u t it started m e wondering. J u s t exactly w h a t p a r t does C & E N ' s Classified Section play in t h e job-hunting activities of t h e chemical process industries? I asked our Research D e p a r t m e n t to r u n a check of t h e leading chemical publications. they found o u t :
Here's w h a t
N o . of Ads for
C&EN
PUB. A
PUB. Β
CHEMICAL ENGINEERS
1,399
41
138
505
3
CHEMISTS
2,512
97
27
45
6
611
38
16
68
0
176
181
618
9
CHEMICAL ENGINEERS OR CHEMISTS
4,522
PUB. C PUB. D
C&EN carries 5 times as much "Help Wanted" advertising as all other chemical publications com bined. No question about it. C&EN plays a big part in helping chemical process companies find well-qualified management and technical personnel. The classified ads in just about every issue re flect the image of the industry. Openings for Process Engineer, Research Director, Project Leader? Production Supervisor, Vice President of Sales, Development Manager. There's an obvious parallel here. Your personnel director finds C&EN the best medium for reaching key management and technical personnel. Doesn't it follow that your product advertising in C&EN will also be read by these same titles, working in the plants, the labs, and executive offices of your customers and prospects?
