T h e art of management A well-organized painting is, in many respects, like a well-managed company. A high degree of imagination is required in both, yet underlying the imaginative concept there must be the disciplines of method and structure. When you combine the disciplines of science with free-wheeling imagination the results are almost sure to be unusual. They are often spectacular. The Celanese Chemical Company was formed on the
rigorous disciplines of modern chemistry. Its growth has been the result, in part, of long range planning— so that basic problems were thoroughly understood long before the synthesizing power of imagination was focused on their solution. For the first step in any innovation must be the awareness of a problem. Discipline without imagination is sterile. Imagination without discipline is chaos. Together, they are highly synergistic. Celanese®
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