the laboratory supply center - ACS Publications - American Chemical

Mellon. Institute, 4400 Fifth. Ave. |. |. Pittsburgh 13, Pa. |. |. Attention: J. GordonErdman. |. Keep Key Samples. For Ready Reference. Samples of. M...
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A N A L Y T I C A L Γ. H F M T R T R Y

THE LABORATORY SUPPLY CENTER W

hen

selling or

buying

laboratory

WAIST

turn to the "Supply Center" as the speedi­

This heavy reader traffic means

added sales, added dollars.

And when

highly

laboratory

skilled

directors

and

technicians,

graduate chemists read

Analytical Chemistry, they are naturally interested in concise, easily-read messages. This new "Supply Center," introduced this month, is your telegraphic means of

Keep K e y S a m p l e s For R e a d y R e f e r e n c e ^^^_ Samples of H^^k Materials H ^ ^ ^ You Study, j^HH^^k Make, Buy V^HSHrl^i or S e l l ^ B R f f l S l s f l ) RPC SAMPLE STORAGE ^ • Β ϋ / Π Π / Ι SET, MODEL A, KEEPS ^ H H M P I

reaching these men quickly, economically.

SAMPLES

°

Thousands

· ' -*3.25

Now in Use

O t h e r Models Available

Leaflet on

35,000 messages . . .

results to be gained from advertising

in Analytical Chemistry may be estimated if we study a few of the statistics obtained from the famous Hancock Report which

an independent research organizatioi ; worthy of every advertisers' consider; n. To our way of thinking, high ed ial readership means high advertisin idership — readership that counts i ; magazine that counts. Why not ir itigate the advertising rates for T H MORATORY SUPPLY C E N T E l

last year revealed some amazing figures

instance,

when

re­

spondents were asked what single phase

In Invitation —

of the Society's activities had done them the

to invest in the future. This new Directory will offer you the highest re­ turn on your expendi­ tures. Investigate now, by writing t o :

most good, 8 1 % answered "Publica­

tions." And when they were asked which publications are referred to regularly, 67%

of the chemists named "Analytical

Chemistry". We

Reinhold Publishing Corp., 330 W . 42nd St., N. y. 18

think the above figures, based on a

completely authentic survey conducted Directory Advertisingg Rates -"• I " in. per year 304 256 _208 156

104

_!?

FS—

26 13 1

Total Directory inches per year are based on Directory space used in all American Chemical Society Publications. Column A applies when Chemical and Engineering News is used alone or in combination with any other Society publications. Column R applies when Industrial and Engineering Chemistry or Analytical Chem­ istry are used singly or together. Chemical and Engineering News $12.50/in. 12.75 " 13.00 " —

Industrial and Engineering Chemistry

Analytical Chemistry

14.00 "

24 Î2 1

15.00 " 15.50 " ' " 17.00 "

τ„— • ί§

7 . _„—rr—— 1 _

t's portable — with microscopic ac ;ur_cy and complete illuminatior 3 lus-in and battery models availabl vvith 5 or 7 power lens. Special! designed housing allows interchange :>f lenses. Priced From $9.35. Uf

DILfC 9

PO

_ ^ _ ^ _ _ _ „ _ _ _ _ _ _ _ _ _ _ „_________ ___



Reinhold Publishing Corporation ·

$ 9.75/in.

•,ττ^'λ•""« ___?

10.25 " 10.50 " 12.00 "

$ 8.25/in.

"—~7Γ~ΓΛ **" _ 8.75 " 9.00 " 10.00 "

330 W. 42nd Street

·

'^^m

492 North Ave. ^

EliIabeth 3/N>J.

I n f o r m a t i o n , Please! Our readers —your customers — would like to know more about your firm, your products, your activities. Tell them all they wish to know. Tell them NOW. Tell them in the LABORATORY SUPPLY CENTER FOR SALE: One of the most economical salea tools in existence today. When reaching the Chemical Process Industry and the men who guide the operation of all laboratories, use Directory Advertising. Rates are in tune with the times, ' bringing fast, profitable replies at unusually low cost. Consult your Reinhold Representative, or write us at the address given with rates, below. TESTING APPARATUS: Prominent publisher (The ACS, of course) offers unique apparatus for testing the effectiveness of your advertising budget. Small space in ACS Directories has been known to produce amazing results for advertisers. RESEARCH REPORTS: Over one hundred surveys conducted by Reinhold and other organizations on the Chemical Process Industries indicate that a big industry is ever growing bigger — and that The American Chemical Society publications are keeping pace with this tremendous growth. If you have a small advertising budget, or would like to test your product in this market, why not conduct your own "sales research" in the Supply Center? WANTED: A postal card from readers. Send a card to Promotion Department, Reinhold Publishing Corporation, 332 W. 42nd Street. Ask for Report 97. I t will give you the latest details on something you won't want to miss. Do it now, so that your report will reach you quickly. Remember—just a postal card will do the trick, and η

* .. T :ii ι

»v.„ —,,,. 4 „ .r^.,.

150/ ° Agency Commission

DIRECTORY

——-

ADVERTISING

Net, 30 Days

RATES

13.50 "

96

Chemists, Engineers, and technicïer — throughout the industry — use Flasl· D-Lens for inspection work.

Send for free illustrated price catalog-

Request

concerning the American Chemical Society For

SPOTLIGHTS as it MAGNIFIES!

t. w. nut * IU.

YOURS

publications.

FLASH-O-LENS

C

with this one-inch ad! The

10

^^Hr^lf ^_&^

ARE

. . . .

Mellon I n s t i t u t e , 4400 Fifth Ave. P i t t s b u r g h IS, P a . Attention: J. Cordon Erdman

est and surest means of finding what they seek.

TO PURCHASE

A microanalytical balance manufactured by Kuhlmann or Bunge. Condition not of prime consideration,

equipment and supplies, readers naturally

Cash Discount 2%—10 days

New York 18