-Ô- IN CLEANERS AND POLISHES for Oldsmobile and other fine cars, CMC serves both as a suspending agent and thickening agent. Known as Liquid Glaze—made by Liquid Glaze, Incorporated, Lansing, Michigan, these polishes containing CMC have long shelf-life; give lacquer and enamel finishes lasting protection against weathering and t h e chemicals used on highways in winter months. These two widely différent applications of purified Hercules® CMC indicate the many ways i n which the suspending properties of this versatile water-soluble colloid can be used to good advantage for a diversity of industrial a n d consumer p r o d u c t s . CMC not only keeps emulsions emulsified indefinitely, but c a n at t h e same time serve as a film former and thickening agent. It is compatible with many gums, plasticizcrs, and resins, a n d is insoluble in organic solvents. CMC's exceptionally high purity (99.5-Kt ) has firmly established t h e material a s a water binder and stabilizer in n u m e r o u s types o f consumer and industrial uses. When writing for testing sample, an indication of the use you have i n mind will help u s determine the proper types of CMC for your specific needs.
TO KEEP COMPOUNDS IN SUSPENSION THE KEY IS CMC
Virginia Cellulose
HERCULES
Department
POWDER,
COMPANY
INCORPORATED
9S2 Market St., Wilmington
99,
Delaware
£
^ IN AUTOMOTIVE MANUFACTURING, Monco Drawing Compounds made with CMC speed the fabrication of sheet steel parts. Made by The K. A. Montgomery Company, Detroit, Michigan, these CMC-based compounds stay properly mixed — providing a uniform film of "lubricant" that prevents sticking of units in the die. V O L U M E 3 3, N O . 2 3
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JUNE
6,
1955
2439
