W e put our
a n d c a m e up n a m e for our company.
]
leads
/ith a new We w e r e in a quandary. W h a t t o name our new company? We had a long and d i s t i n g u i s h e d pedigree - being the Silicon and Silanes Division of Huls A G , one of Germany's largest chemical c o m p a n i e s . Our parent saw the strategic value of establishing us as a separate company, holding on to those ties that w o u l d support our businesses, w h i l e setting us free to pursue g r o w t h and development only a m o r e f o c u s e d and customer-responsive c o m p a n y could realize. T h e n it hit us right in the head. W h y not devise a name that incorporates key attributes of our n e w c o m p a n y ? We have the experience. W e ' r e t u r n i n g p r o b l e m s into opportunities. We add value to our customers 7 business t h r o u g h our effective t e a m w o r k and innovative solutions. A n d n o w that w e ' r e on our o w n , w e ' r e striving t o b e c o m e nimble. A d d e d up, it spells EOVTISN. We think SIVENTO has a better ring to it. H o w a b o u t you?
Siven to A Hiils Group Company SIVENTO Chemie G m b H Parsevalstrafte 9A D-40468 Dusseldorf Germany Tel.: +49 2 1 1 / 4 18 96-0 Fax: +49 2 1 1 / 4 18 96-133
SIVENTO Inc. 220 Davidson Avenue Somerset, NJ 08873 USA
Tel.: (732) 560-6987 Fax: (732) 560-6970
http://www.sivento.com CIRCLE 4 2 ON READER SERVICE CARD
