WE'VE OUTGROWN OUR NAME - C&EN Global Enterprise (ACS

Nov 6, 2010 - Publication Date: May 11, 1959. Copyright © 1959 AMERICAN CHEMICAL SOCIETY. ACS Chem. Eng. News Archives. Cite this:Chem...
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Illustration Courtesy of BEECH-NUT LIFE SAVERS. INC.

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WE'VE OUTGROWN OUR NAME the addition of the word CHEMICAL spells out our broader base of operation We've changed our corporate name t o reflect properly the results o f our activities in chemicals a n d chemical products — which now constitute about one-third of our current business! Our policy o f selective research a n d product development, which was accelerated b y the military packaging demands of W o r l d W a r II, has made 'NATIONAL' one o f the leading producers o f vinyl acetate polymers a n d copolymers in emulsion form f o r packaging adhesives, coatings, textiles, paperm a k i n g , w o o d w o r k i n g , architectural laminations a n d paints. NATIONAL

STARCH

22

M A Y I I , I959

C&EN

a n dCHEMICAL.

The promi nence of ihe w o r d 'STARCH' in our new corporate name confirms our substantial a n d continued interest in the future of starches, starch specialties a n d adhesives—which constitute ihe major portion of our business I The a d d i t i o n of the word 'CHEMICAL' in our new c o r p o r a t e n a m e reflects not only our increased interest in chemicals a n d chemical products . . . b u t also t h e important p a r t that chemistry has p l a y e d in the selective research and development of n e w starch derivatives.

CORPORATION

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AVENUE,

N E W YORK

1 7 , N . Y.