WHEREVER
ADHESIVES ARE NEEDED THE KEY IS CIVIC
" ^ IN THE PLANT—In wet-column spray booth at the East Canton, Ohio plant of t h e Nateo Cor poration, CMC is used as t h e adhesive in apply ing ceramic glaze to structural facing tile.
+t> AT HOME—Sears Roebii ' s Workmaster CMC cellu lose wallpaper paste makes t p e r hanging so easy even milady c a n do £t. It h a s excellent slip, stays moist, is n o n staining; and ΛΝΓΙΙΙ n o t sour even if left standing f o r days.
Whether in a consumer product or for an industrial application, adhesives stick to their job better when Hercules® CMC i s included in the formulation. Water soluble, CMC is compati ble with a variety of gums, plasticizers, and resins. CMC will not s e p a r a t e in s t o r a g e and k e e p s formulations stable indefinitely and over a wide range of temperatures. Hercules CMC i s uniformly high in quality from lot to lot. For a t e s t i n g s a m p l e , w r i t e to Hercules, indicating proposed uses so that proper type may be deter mined for your purpose.
Virginia Cellulose
HERCULES
Department
POWDER,
CΟMPAJVV
•4 CORPO RATFD
982 Market Street* Wilmington
99^ Delaivare
£
JUNE
4,
1956
C&EN
2753
