editorial1y speaking Faculty Rewards Academic institutions, like all employers, hire people in . exchange for adequatec~m~ensatibn. ~ u ~ e r f l c < athis ll~ situation has the appearance of the usual capitalistic arrangement, but there are significant differences that belie such couclusions. Consider college and university faculty. Whv are thev hired? The obvious answer is to teach the stuients who attend the institution, presumably to learn. On what basis are facultv com~ensated?One mieht loeically assume that they a& coml;ensated for their lbility'to teach. The realitv. however. is considerablv different. A clue to whatacademic institutions re&y want faculty to do can be eleaned from the criteria that are usually considered the most important in promotion decisions, viz., "scholarship, teaching, and service". If these criteria are actually followed, two of the activities expected of faculty are either in nonteaching areas or only indirectly related to teaching. It is clear, ai least amon~puhlicly~"pported institution.