Freedom & Discipline Modern physics has identified 34 elementary
Freedom to innovate, to change, develop and invent.
particles of matter—each with its twin anti-particle.
Plus the discipline to stick to the facts, to stick to the
The inevitable two opposing forces that keep the
problem, to stay within the budget.
universe in balance. We think at the heart of most well run modern companies there are also two opposing and equally
At Celanese we try to combine freedom and discipline to serve our customers and our industry better. Celanese Chemical Company, 522 Fifth Avenue, Ν. Υ. 36.
important forces —freedom and discipline.
Celanese®
CHEMICAL
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