From chemist to vice president, Leland E. Oneacre, Vice President-Technical, Cooper Tire & Rubber Company, has been reading Chemical and Engineering News for 28 years. "Since Ifirststarted in industry as a chemist, I've been a regular reader of C&EN. The chemical and rubber industries are closely related. What happens in the chemicalfieldcan vitally affect our own operations here. I depend on C&EN to keep me up-to-date on new trends and developments; new chemicals, equipment and instrumentation." Chemical and Engineering News is a habit with Management in Depth throughout the chemical process industries. Chemists and chemical engineers starting out in industry; group leaders and superintendents beginning their trip up the executive ladder; department heads and managers who have demonstrated administrative
ability; top management executives who direct the course of industry. How do you sell these men? When do they become prospects for your products? The answer is the reason for advertising itself. You sell them at all levels — for today's sales and tomorrow's. And you sell them in their own newsmagazine, Chemical and Engineering News. 114,000 subscribers every week — the men who initiate, specify and approve every order for chemicals, equipment and instrumentation. Official publication of the American Chemical Society. Advertising Management: Reinhold Publishing Corporation, 430 Park Avenue, New York, Ν. Υ. 100225?
CHEMICAL AND ENGINEERING NEWS serves Management in Depth.
