Photo courtesy Bird *t Son, inc.. East Walpole, Massachusetts
It prints a new pattern of profit A new way of printing patterns has resulted in a new low-cost, printed flooring—featuring high gloss, smoothness, striking detail and depth of color, with good wearing properties. A nine-foot offset rotogravure press is used by Bird & Son, inc., to print the highly decorative, multi-color patterns in great detail. The only one of its kind, this press turns out patterns nearly 100 times sharper than those obtained with the usual flat bedblock print ordinarily used on felt base. Key to the successful reproduction of these patterns is a white, printing base coat made with PLIOLITE LATEX. This highly pigmented film prevents the asphalt base from bleeding through and presents an adhesive surface for good printing with good binding of the vinyl topcoat. PLIOLITE LATEX is used because of its excellent uniformity, compatibility and stability. Undercoats are but one of many uses for PLIOLITE LATEX and related latices. Learn more about how they can help you to new products and profits by writing for details plus the latest Tech Book Bulletins to: Goodyear, Chemical Division, Dept. E-9420, Akron 16, Ohio.
· PLIOFLEX
· PLIOLITE
· PLIO-TUF
LATEX
wafer dispersion of synthetic rubber
CHEMICAL
GOODYEAR -
DIVISION
Chetnigum, Plioflex, PHolttc. Plio-Tuf, Phovtc-T. M.'s The Goodyear Tire & Rubber Company. Akron, Ohio
CHEMI6UM
iûmm.
· PLIOVIC
·
COATINGS D E P A R T M E N T
WIN6-CHEMICALS
High Polymer Resins, Rubbers, Latices and Related Chemicals for the Process Industries For further information, circle number 3 A on Readers' Service Card, page 115 A V O L 4 » , NO. 5
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MAY 1957
3 A
