GREATER C L E A N I N G P O W E R , L O W E R M A T E R I A L S COST, FOR S O A P S A N D DETERGENTS W I T H
New Text You can improve the cleansing action of built soaps and detergents .. . reduce cost of materials . . . by the addition of Hercules CMC-CT. It increases soil re moval and whiteness retention p r o p e r t i e s up to 45% —yet as little as 596 C M C replacement of the active detergent content does this twofold job!
CMC-CT GRADE {containing a minimum 0/ 75% ac tive ingredient, dty weight basis) LOW VISCOSITY Viscosity range: 15 to 70 cps. (2%) MEDIUM VISCOSITY Viscosity range: 100 to 400 cps. (2%)
j HERCULES
More a n d more commercial laundries and h o m e users are using soaps and detergents c o n t a i n i n g this prize ingredient because i t assures snow-white white work. Send for technical information and a generous testing sample.
POWDER
ΟΟΜΡΛΝΥ
Cellulose Products Dept., 932 Market St., Wilmington 99, Del.
GC52-2
V O L U M E
3 0,
NO.
12
M A R C H
2 4,
1952
1187
