he's about to put his mouth where your money is This lad, who is about to put away the potato chips, doesn't know that they are four months from the factory ovens. And he couldn't care less. All he thinks about is how they taste. Fresh-made and saltycrispy good. In these particular potato chips—unseen, unsung and even untasted—is an unnoticed chemical that helps keep them so. If you're a food processor of potato chips or a host of other fat-containing foods, you should know about it and get with it. The product: butylated hydroxyanisole. BHA for
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short. It is an original development of UOP, marketed as Sustane® and supplied in nine tailored formula tions. Just what does BHA do? It prevents fats and oils from becoming rancid. It keeps kids (grown-ups, too) saying "More!'1 BHA is just one organic chemical supplied by UOP. There are others—often tailored to solve specific problems and anticipate industry requirements. One of them might be just what you need to turn a problem into a profit maker. Maybe you'd like to give us a try.
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East R u t h e r f o r d , New J e r s e y PRODUCTS COMPANY
