He's not thinking about aluminum alkyls Our industrial chemicals are often unsung heroes. At Indy, for instance, nobody ever credits "Ethyl" aluminum alkyls with helping the winner win. Yet one easily could, because they're a vital component needed to catalyze the cis-1,4 polybutadiene rubber used in tread
rubber—not only for racing tires but passenger car tires as well. And that means better tread life and weight than with other rubbers because of higher abrasion resistance. We're content, though, to be the world's leading supplier and producer of aluminum alkyls. A position we've
enjoyed ever since "taming" these pyrophoric compounds some 20 years ago. Today we're using this know-how to supply the rubber and plastic industries with these vital components and are developing new routes in organic synthesis. Ethyl is basic in other advanced production technologies too. All are
right now, but they could help him win. devoted to commercializing new chemicals that promise better cost/ performance than their predecessors. For instance, we have extensive capacity in vinyl bromide and other bromine chemicals; an ethylene chaingrowth process for linear alcohols and alpha olefins; and orthoalkylation of
phenol or aniline for pesticide and herbicide intermediates. Your own future might well be changed for the better because of what Ethyl can produce. Write Ethyl Corporation, Industrial Chemicals Division, 451 Florida, Baton Rouge, Louisiana 70801.
Ethyl _ Corporation Industrial Chemicals Division
Acting today. Anticipating tomorrow.