How CAB-O-LITE saves up to 5 per gallon on house paint - C&EN

I N C R E A S E Y O U R PROFIT W I T H O U T R I S K Replace talc with C A B - O - L I T E (Woilastonite) and get solid savings in your house paint raw material costs — without risk. C A B - O - L I T E ab­ sorbs less oil, makes it possible to use more C A B - O - L I T E than talc . . . thereby decreasing the amount of expensive oil.

How

CAB-O-LITE saves up to 5< per gallon

C A B - O - L I T E improves paint other ways: you get better leveling . . . higher bright­ ness in whites . . . equal or better tint retention in colored house paints. Can stability is improved. Over eight years of weathering tests prove superiordurability. If your profit margin keeps getting thinner, try C A B - O - L I T E — the performanceproved extender. Write for Brochure No. 726 . . . or phone us for fast action. Liberty 2-7300.

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C O R P O R A T I O N MINERALS AND CHEMICALS DIVISION

CABOT

125 HIGH STREET, BOSTON 10, MASS.

WITHOUT CAB-O-LITE

WITH CAB-O-LITE

Raw Material Cost $1-704

Raw Material Cost $1,660